EKWA MARKETING.

• Spearheaded the development of two new projects, "MastermindforAesthetics" and "InfluenceforDentistry," driving engagement among healthcare professionals.
• Contributed on end-to-end website development for both projects, independently building user-friendly platforms.
• Utilized Dr. Robert Cialdini's Principles of Influence and Dr. B.J. Fogg's Concepts on Behaviour Design, enhancing growth opportunities and overcoming challenges through an understanding of behavioral triggers.
• Led Department-Wide Training Programs on adopting, leveraging, creating, and auditing content based on Behavioral Design principles.
• Led cross-functional collaboration, defining project scope, objectives, and deliverables.

In 2023, my efforts in leading my teams on content, email marketing, and strategic direction cumulated in onboarding 100+ new clients, and achieving $1.69 Million Dollars in ARR for the year.

Senior Marketing Strategist

Nomanex Holding Group

• Produced 150+ SEO-optimized blogs/articles, enhancing online presence for parent and child companies.
• Collaborated with SEO expert to optimize content for search engines, increasing organic reach.
• Managed social media profiles across 6+ platforms, boosting brand visibility and engagement.
• Developed content trackers and social media calendars, streamlining content curation and execution.
• Assisted in creating compelling ad content for social media and Google Ad campaigns.
• Supported e-commerce website management and Food Delivery Platform profiles.

Content Writer & SEO Backlink Creator

Ekwa Marketing

I played a pivotal role in leading initiatives focused on idea validation, designing value propositions, developing business models, and establishing essential core systems and processes for testing and delivering Minimum Viable Products (MVPs) in our digital business ventures.

• Revitalized core company growth, achieving 30% YoY expansion through strategic marketing efforts.
• Managed two social media/community-based platforms, fostering engagement and growth.
• Developed content, strategy, and processes for 6 existing product areas and 2 new business ventures.
• Created over 110 pieces of content, ranging from Slide Decks to SMS Campaigns.

My contributions during my role at Ekwa helped generated over $450,000 in revenue.

Senior Marketing Associate

Self-Employed

Digital Growth & Lead Generation | Freelance

Providing support services and assisting clients with queries relating to software related issues, covering both smartphones (iOS, Android, Blackberry OS, Symbian, Windows Phone, and other proprietary mobile operating systems) as well as as desktop platforms (Microsoft WIndows, Linux, MacOS).

This further extends into data recovery, repartitioning, installations, updating, and maintaining systems and devices and SaaS applications as well.

Software Support Technician (Mobile/Computing Platforms)

Rocket by Edmeades & Simpson

• Email Marketing.
• Data Handling & Administration.
• Organic Customer Engagement & Research.
• Social Media Marketing.
• I was also involved in kickstarting the company’s efforts in driving a data-driven approach, in line with the GDPR standards that were set in motion during this time.

Lead Generation Executive

To utilize my skills in Digital Marketing, Copywriting & Content Writing gained over a period of 4 years to obtain a responsible and career-oriented assignment in a challenging environment where I can enhance my knowledge and experiences and contribute to the growth and success of the organization up to my highest potential.

Taplio

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Sajid A.

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