crystalbeckett.com

SEO, website design, and content marketing, backed by data.

I'm a solo act, so expect a tremendous amount of care, prompt communication, and a guarantee that all work is done by yours truly.

I pride myself on being client-centric and my turnaround times are some of the fastest in the biz.

Digital Marketer 

Introhive

•	$25K reduction in software costs
•	$90K reduction in dev costs
•	100K new impressions in H2
•	70K new Google Maps views for Canada and the US

Collaborated with leadership and marketing teams to address UX/UI needs, increase traffic, track KPIs, and streamline digital operations. Point person for optimization strategy and creative vendor management.

Picked up SEO and SMO tasks to ensure maximum SERP visibility by observing and modifying keyword research and mapping, information architecture, and file conventions. Measured and reported on quantitative data, leading to insights that were used to extract standardized facts and statistics.

Managed design and development contracts, including the coordination of several overarching site redevelopments intended to attract the company's target customer segments. Aligned leadership, marketing, and creative teams to enhance visual impact by moving away from graphic iconography and focusing on customer-centric narratives and product interface guides.

Provided managerial support by offering regular and incremental marketing collateral improvements, mentorship, instruction, and an additional hand in the creation of content.

Digital Marketing Lead

RESOLUT RE

•	Top 10 Google rank for Austin, Houston, and New Mexico
•	90% increase in SERP rank for TX, LA, and NM 
•	30K new impressions in 2021
•	Exceeded industry average campaign open rate

Responsible for enhancing visibility, goal conversion, and boosting recruitment efforts across all digital marketing channels by developing efficient, coachable methods for distribution, tracking, and assessing strengths and weaknesses. Point person for web content, creative assets, design team management, PPC, and data analytics.

Built and maintained an optimized and integrated company website by employing useful content and tech to improve UX/UI. Implemented SEO and SMO strategies by observing and employing on and off-site optimization including keyword research and mapping, linking architecture, conventions, and technical updates. Established a system for analytics reporting and presented quarterly reports. 

Headed an expansion campaign aimed at attracting top CRE performers and utilizing all digital channels, with exceptional open and click rates. Created collateral for distribution and tracked campaign progress.

Initiated a project to place QR codes on property signage to advance convenience and lead gen, which had become a necessity during the pandemic.

Supported marketing and brokerage teams' performance and job satisfaction by offering regular and incremental improvements, mentorship, instruction, and a hand in the creation of content.

Director of Digital Marketing

SVN/Walt Arnold Commercial Brokerage, Inc.

•	93% increase in SERP rank 
•	20% increase in search impressions
•	1350+ new social followers
•	Reviews initiative boosted our company rating from 3.7 to 4.3

Charged with improving the development, publication, and tracing of omni-channel marketing campaigns across print and digital platforms, including streamlined media templates, production schedules, and budget parameters. Point person for SEO, social media, PPC, and events coordination.

Updated an optimized and integrated company website by employing contractors to improve the universal user experience and interface (UX/UI). Implemented and maintained SEO and SMO techniques by observing and executing best practices, profile creation, keyword research and mapping, file conventions, and technical updates. Initiated a system for analytics reporting and presented quarterly reports.

Responsible for newsletter, blog, and PPC ad creation and distribution, segmented and personalized by role, asset class, and market interest. Advanced proposal and property flyer templates. Featured listings were showcased at monthly Leasing Information Network meetings (LIN) and presented to clients looking to sell or acquire commercial space. Floor and stacking plans were adjusted or revised to accommodate changes in construction and/or availability.

Director of Marketing & Design

Edward Craig Photography

-Closed- 

Responsible for business development, marketing and advertising, equipment maintenance, subject capture, archival and distribution. The company was named after my father and is one of many creative pursuits. I continue to capture subjects as a hobbyist.

Sole Proprietor, Photography

Freelance digital marketing and content producer specializing in strategy, development, optimization, and design—with over 15 years of experience across B2B and B2C industries.

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