Crystal McIntyre's Linkedin Analytics

I have a diverse and comprehensive skill set in wholesale and supplier beverage alcohol across channels. As a transformational leader, I drive change, deliver incremental sales results, and build high-performance teams. I also hold an MBA and a certification from the Court of Master Sommeliers, which demonstrate my passion and expertise for the wine business. Currently, I am the National Sales Manager at Miller Family Wine Company, a family-owned and operated winery with a portfolio of premium and innovative wine brands. In this role, I lead the strategic growth and transformation of the original business from a private label and small estate winery to a comprehensive wholesale company. I have successfully launched several new innovations, such as Hand on Heart, a non-alcoholic offering, and Reciprocity, a sustainable and organic estate offering. I have also secured the first agency partnership with Scout Cellar at Target, and restored the health of the Butternut brand. I partner cross-functionally with finance, operations, marketing, and reporting teams to support infrastructure changes and enhance the performance and reputation of our wine brands. My mission is to grow and empower my national sales and support team of 15, and to create value and delight for our customers and consumers.