Sked Social

Senior Marketing Manager

Modern Systems

Marketing Manager - Contract

Tangoe

Manages complete digital marketing program for large B2B corporation. Manages SalesForce and Pardot lead nurturing programs, organic and paid search, organic and paid social. Responsible for account based marketing (ABM) and mobile programs in the digital space. Regularly analyzes, updates and manages all digital channels for optimization and performance progress. Build digital program from scratch, including all systems, processes and procedures. Managed email and SPAM lists, as well as other best practice areas.

Digital Marketing Manager

Dell

Responsible for running advertising campaigns for online (paid search, PPC, display), mobile, social (LinkedIn, Twitter) other digital channels. Responsible for using social and other targeting methods to produce greatest return on investment. Performs regular analysis of results optimizes campaigns based on identified KPIs. Manages content quality checked, retrieval and communicates regularly for updates and progress with corporate advertising agency. Leads the marketing automation processing, lead scoring methodology, and lead nurturing process for entire business unit.

Digital Marketing & Demand Gen Project Manager

Manages marketing projects for various Dell Services tools. Creates testing protocol, reporting and incident follow up. Provides relationship support to content managers and owners, as well as product managers. Ensures smooth delivery and deadline maintenance on all assigned projects. Manages timelines, content, and protocol for high level product marketing initiatives; including content marketing, SEO, mobile marketing and PPC (pay-per-click).

Project Program Manager

Webrageous Studios

Google Adwords Certified Professional. Responsible for managing Google Adwords, Bing search and other Pay-per-click search campaigns. Also responsible for creating, updating and managing organic search optimization. Maintains successful client relationships. Manages analytics for campaigns in order to meet and exceed metrics goals. Constantly rotates A/B testing for increased ad performance and campaign completion. Participates in client retention activities and troubleshooting. Responsible for managing a team of 4-8 contract writers for content marketing and white-hat SEO linking projects.

Marketing Manager

Wells Fargo

Responsible for managing online marketing initiatives from start through completion. Specifically tasked with third party, mobile and pay per click campaigns assets. Responsible for communicating effectively with marketing managers regarding deliverables, scope and scheduling. Responsible for monitoring scheduling and responding to schedule change dates. Successfully builds complex marketing information pages using XMetal, Documentum and Tridion software. Manages timelines, coordinates campaign and project prioritization. Provides training and feedback to program managers to ensure continual growth within the marketing department.

Online Campaign Project Manager

Millennial Media

Responsible for organizing, preparing, auditing and implementing mobile pay-per-click and pay-per-acquisition advertising campaigns. Accountable for a high degree of accuracy. Responsible for preparing and completing change requests to live campaigns. Responsible for correct implementation & upload of banner ads, rich media, video ads, landing/splash pages using proprietary company Content Management Systems. Completed successful testing and auditing of campaigns in their infancy.

Ad Campaign Traffic Coordinator

VoodooVox

Responsible for designing and implementing mobile pay-per-click and pay-per-call advertising campaigns. Sought out and collaborated with Affiliate marketing groups. Responsible for creating banners, audio and video assets. Loaded banners, landing pages, splash pages, video and rich media into various CMS systems internally, as well as used external systems for third party uploads.  Responsible for monitoring revenue and expense of campaigns and completing optimizations as needed. Processed reporting functions for all active ad campaigns. Completed daily analysis of profit and loss for each managed campaign, analyzed traffic and performed updates as needed to increase traffic, revenue and returns.

ITT Technical Institute

Conduct face-to-face interviews, telephone interviews and e-mail correspondence to prospective students to determine their educational needs, concerns and interests. Closely assist and mentor students through admissions process. Facilitate special projects, publications and activities for the School.

Student Admissions

Sprint Nextel

Achieved successful retention of customers through sales and negotiation. Created databases, spreadsheets, emails and presentation documents to support retention efforts. Handled training of new agents and sales re-training. Participated in off-site training of vendor supervisors and staff. Performed Acting Supervisor duties, including but not limited to, irate customer escalations, coaching and development and peer monitoring

Customer Service/Trainer

Leader in Strategic Marketing Magic for SaaS orgs - Paid Search + Social, Automation Expert, Demand Generation, ABM

Marketing &  Technology Leader skilled in all facets of Digital Campaign & Marketing Management, as well as Process/Lead Generation & Marketing Strategy.

Google Analytics
Pay per call/PPC - Pay Per Click (Google Adwords Certified/Bing Certified)
Account Based Marketing (ABM)
SEO/ Search Engine optimization 
Branding and campaign management 
Mobile landing page and online landing page creation/optimization
HTML, CSS & AS 3.0
Creative and copy design using Photoshop, Illustrator, and Flash
Social Media Management (Facebook, Twitter and LinkedIn Organic & Promoted Posts) 
Eloqua lead generation and automation
Eloqua Master
Pardot lead nurturing
Salesforce reporting, database cleansing and lead management 
Lead scoring, lead management process improvement projects
Project Management tools: Base Camp and At Task
Process Improvement & Process Documentation
Marin PPC Reporting/Creating and updating reports
Marketing video production, processing and revision

Taplio

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