Crystal Bootsma's Linkedin Analytics

Hi, I'm Crystal 👋 With a dynamic background in recruitment and people operations, I bring a wealth of experience in building, scaling, and nurturing high-performance teams globally. As a VP of Recruitment, I specialize in leading recruitment strategies within complex people operations, managing large-scale teams, and driving operational excellence across diverse sectors, including retail, sports, major events, and the tech industry. My career is marked by significant achievements in cultural integration and strategic success in high-growth environments. I’ve had the opportunity to live and work around the world including Vancouver, Toronto, London, Wellington, Moscow, Sochi, and San Francisco. Currently, I call the beautiful Okanagan, BC, home. Career Highlights: Major Event Leadership: Led recruitment and workforce operations for 4 Olympic and Paralympic Games. Key highlights included: planning Athletes Parades, Olympic Park operations and Opening/Closing Ceremonies. Strategic Workforce Management: Developed and implemented workforce planning and recruitment strategies, successfully hiring over 18,000 individuals across three countries in dynamic, high-growth start-ups. Operational Oversight: Managed recruitment and people operations teams of 200+ across 139 venue locations, overseeing a workforce of over 10,000 hourly staff with meticulous coordination and strategic oversight. Recruitment Partnership & Operations: Partnered with eBay, Peloton, lululemon, Aritzia, Spanx, Native, Vessi, Flytographer, Vitruvi, Paystone, Saje, Lush and Versett. Enhanced recruitment processes, boosted employer brand marketing, and drove business growth. High-Pressure Recruitment: Executed recruitment strategies for the G8/G20 Summit, successfully hiring 1,500 hourly staff within a challenging four-week timeframe. Iconic Engagement: Participated in the Sochi 2014 Olympic Games, running with the Olympic Torch in Russia, reflecting my deep commitment to the global sports community. In addition to my operational roles, I’ve served as a fractional senior leader and consultant, providing strategic insights and operational improvements across various organizations. My focus is on building, shaping, and leading high-impact teams while fostering purpose-driven + excellence-oriented environments. I’m passionate about driving exceptional results through visionary leadership and innovative people strategies. Let’s connect and explore how I can bring this expertise to your organization. @crystal.bootsma 🌐 www.eleveneleventalent.com