Chris Spellman's Linkedin Analytics

👋 I'm a marketing operations professional and HubSpot Super Admin since 2015. I have 4+ years of fully dedicated marketing ops experience and an additional 6+ years of marketing ops/demand gen background. I've had proven success building and optimizing in HubSpot, Salesforce, Google Analytics, and other tools. 7x HubSpot certified with 2+ years of agency experience. SELECT SPECIALTIES / SKILLS: 👉 Marketing Operations 👉 HubSpot Admin (8+ years) - Marketing, Sales, Service, and Content Hubs 👉 Salesforce (8+ years) 👉 HubSpot Workflows 👉 Email Marketing/Nurturing 👉 Lead Scoring/Routing 👉 Data Hygiene 👉 List Segmentation 👉 Funnel Optimization 👉 GA4/Google Analytics 👉 Attribution Modeling 👉 Compliance (GDPR, etc.) 👉 Landing Pages 👉 HockeyStack and Databox 👉 Chili Piper, Calendly, and HubSpot Meetings 👉‬‭ Client-Facing Consulting‬ KEY RESULTS: 📈 Brought Marketing-Sourced Pipeline (%) to 72% (exceeding goal by 118%) by the end of the first 12 months. (SCYTHE) 📈 Crushed the SQL goal by 274% in the fourth quarter with the organization. (SCYTHE) 📈 Increased Sales Qualified Opps 159% year-over-year, while more than doubling marketing-sourced revenue Year-Over-Year. (OffSec) 📈 Increased ROAS (Return on Ad Spend) by 46% in less than 8 weeks through analysis and reallocation of budget/strategy (Orchard Marketing - InsurePro) 📈 Drove a 588% increase in qualified leads in 10 weeks through an owned social media strategy (Orchard Marketing - Rex) 📈 In 12 months, drove 21% more Sales Qualified Opportunities while increasing close rate by 188%. (CIS) ------- I'm also co-author of The Shadows of Freedom series, a dystopian fiction trilogy. Book One: IN THE SHADOWS OF FREEDOM Book Two: A NATION OF TYRANTS Book Three: AS STRONG AS DEATH A NATION OF TYRANTS won 1st Place in the 2023 CMA Book Awards for Self-Published Fiction. SpellmanBooks.com