Animalz

•	Manage a team of content marketers, supporting delivery of high-quality content across multiple channels. 
•	Lead content strategy for customers to drive their business goals and ensure unified strategic approach.
•	Serve as strategic collaborator for clients for in-house marketing and content roadmaps. 
•	Monitor and analyze content performance using SEO tools and analytics. 
•	Expand business through the introduction of new products and services.

Head of Content

•	Developed new content strategies and editorial roadmaps to support customer growth.
•	Performed keyword, industry, and competitor research to inform content strategies.
•	Analyzed the performance of customer content and generated actionable reports.
•	Provided guidance and coaching to team members on content strategy competencies. 
•	Ran experiments to test new processes and service offerings.

Strategy Analyst

•	Executed content marketing strategies for a variety of clients, from startups to well-known B2B and SaaS companies.
•	Researched and wrote original, data-driven content including SEO blog posts, thought leadership, ebooks, social media content, webpages, case studies, and more.
•	Created and managed content marketing calendars that aligned with a content strategy.
•	Reported on success metrics and content performance.

Content Marketing Manager

National Geographic Partners

Developed original marketing content for ten unique product lines within the National Geographic Expeditions travel portfolio, including three websites. Ensured brand standards, style, and messaging while creating compelling copy for a deadline-driven production schedule of email, direct mail, web, social, and video.

•	Developed strategic copy, content, and other assets for direct mail, email, web, and social channels to support business growth while ensuring National Geographic brand standards.
•	Managed editorial process end-to-end, including assigning and overseeing junior writers, facilitating fact-checking and internal reviews, and ensuring timely delivery.
•	Contributed creative strategies and assets to new product launches and other business initiatives.
•	Served as co-lead editor for major print pieces (20+ in FY19) utilizing a digital proofing platform. 
•	Developed content for editorial outlets and crafted print ads for publication in National Geographic and National Geographic Traveler magazines.
•	Edited press released, internal communications, and customer-facing documents.
•	Created and curated content for digital content hub including editorial pieces and expert Q&As.

Senior Writer/Editor

Collaborated with internal marketing and product teams to conceptualize, write, and edit marketing materials and content for National Geographic Expeditions portfolio. Drafted weekly email newsletters deployed to multiple subscriber lists; edited brochures and flyers; wrote social media posts, display ads, and promos.

•	Contributed creative messaging and marketing assets for six major product launches, driving business growth and customer engagement.
•	Developed copy for high volume of annual print pieces supporting ten product lines, consistently meeting tight, competing deadlines.
•	Wrote and edited copy for website relaunch with enhanced SEO strategy.
•	Researched and wrote travel itineraries; maintained the copy for hundreds of digital trip pages. 
•	Created engaging web content including expert interviews, travelogues, and listicles.
•	Developed comprehensive branding manual, internal style guides, and partner toolkits.

Writer and Editor

Produced marketing materials and content for the National Geographic Expeditions travel portfolio. Developed copy for direct mail, email newsletters, and social media posts. Wrote and edited customer-facing operational materials. Assisted with editorial reviews, press releases, and proofing.

•	Adapted writing style for diverse product lines, each targeting a unique demographic.
•	Wrote high volume of multiproduct email newsletters, strategically growing subscriber lists.  
•	Researched and wrote travel itineraries and blog posts for National Geographic Expeditions website.
•	Created search engine optimized (SEO) copy for website relaunch including landing pages, headlines, and metadata.

Associate Copywriter

Kirkus Media

Wrote reviews of forthcoming novels for Kirkus Indie digital site.

Contributing Writer/Reviewer

Longitude Books

•	Created customized web pages and reading guides for 50+ travel partners including Abercrombie & Kent, Smithsonian Journeys, Tauck, and Backroads.
•	Served as key liaison to external partners and stakeholders, collaborating with their marketing teams, refining templates and logos, and maintaining partner-related data.
•	Managed production calendar, oversaw editorial staff and interns, and coordinated workflow.
•	Wrote and edited content for digital site including book reviews and author roundups.
•	Coordinated production of annual print catalog including copyediting and proofreading.
•	Wrote blog posts on new and noteworthy books and travel destinations.

Editor

Seasoned strategist and content marketer, copywriter, and editor. Expertise in strategy, branding, and communications, including email, social, SEO blog posts, direct mail, ads, press releases, and more.

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