Cyndi McMaster's Linkedin Analytics

A business development hunter at heart, I'm passionate about growing businesses and driving revenue and audience. My expertise lies in identifying & creating modern partnerships (online & offline) and fueling growth across multiple categories & channels. My superpower is in building lasting business relationships with a proven track record of results for my organization & the client/partner/brand. I bring a diverse range of skills and have worked for and with a number of early-stage brands, often in an end-to-end role from strategy to execution while working closely with marketing and business operations. My industry experience (both in-house and agency) includes food & beverage, CPG, eCommerce, and sports & entertainment. Outside of work you can find me riding my bike at the beach, playing fantasy football, enjoying a glass of CA red wine (appreciation from my time at Cal Poly SLO), and most importantly cheering on my beloved LA Dodgers!!! Skills: Originating New Business * Creating & Implementing Business Development Strategies * Strategic Marketing Partnerships * Identifying & Launching New Revenue Channels * Emerging Industries * B2B Partnerships & Sales * B2C & DTC Brands * Account Based Marketing * Talent, Sports & Influencer Partnerships * Licensing & Contract Negotiations * Pitch & Proposal Decks