Homelix

Responsible for supporting business growth within and outside the region by providing guidance and support in strategic areas of the business. I oversee strategic management and business development processes, serving as the first point of contact for various centralized functions and external partners.

Brand & Business Manager

Truth Treatment Systems

As a Content Manager/Affiliates at Truth Treatment Systems, I apply my skills and knowledge in content marketing, social media marketing, communication, and generative AI to create and manage engaging and effective content for the company's products and affiliates. I have more than 5 years of experience in project and content management, working with global and multidisciplinary teams to develop and execute strategies that enhance brand identity, visibility, and reach.

Content Manager/Affiliates

Marketing

Thorough analysis of the client's current situation, establishing SMART objectives and business model. Design, planning, and execution of the Marketing structure to maximize brand identity, visibility, and reach.
Implementation of digital marketing strategies and content planning on social media. Management and organization of annual events with the aim of merging offline and digital strategies, generating synergy, and enhancing brand impact through the strategic use of hashtags and storytelling.
Training personnel to perform key roles in Marketing and Communication, providing a comprehensive service that includes the search and development of suitable talent.

Independent Marketing Consultant

The Walt Disney Company

MISSION: Accountable for coordinating internal workflow (Content Development) and across lobs (external workflow) to ensure local and global expansion for all contents with business potential while remaining market-oriented. 
Accomplishments:
-Created and developed the Content Management area within the Content Development structure shifting operational towards strategical business (agile mindset).
-Persuaded and Influenced content selection choices to maximize profitability.(market oriented)
-Liased across lobs (Development, Production, Marketing, DCP, Publishing, Creative, Legal, Prod.Management and Talent teams) to assure content alignment and identify market opportunities to tailor.
-Established collaborative budgets between relevant areas to seize opportunities for business development.
-Streamlined processes, timescales and  resources for continuous improvement of the area (result oriented).
-Merged and empowered creative and commercial regional and EMEA  teams to expand IP´s product reach.
-Developed content product strategy while identifying market trends and analyzing commercial  insights (consumer centric)
-Generated new content ideas along with the creative team that led to the design of  special products (AAA) for regional productions  to ensure 360 copyright for consumer products.
-Supervised creative proposals for global franchises to ensure content alignment through relevant areas.
-Supervised production team on set to ensure the correct use of special assets.
-Followed up on Production pipeline & titles on a regular basis.

Lead Project Manager Kids, Young Adults & Family Latam

Contributed on branding strategies for content originally produced in Argentina and ROLA (Colombia and Chile), lead regional projects and the processes. Coordinated communication and promotion needs from development to release across teams to ensure alignment and communication success of local original projects.
Lead the process and alignment in the treatment of original local projects, from a deep understanding of both the strategic needs of the content, as well as the competitive opportunities.  Have built  strong and efficient partnerships, managing multiple stakeholders and fostering collaborative  work in pursuit of the objectives defined by the business.

Supervisor, Global Franchises Kids & Family Latam

Learning stage. Deep understanding of the company and its guidelines.
Performing general administrative tasks.
-Agenda handling
-Travel booking
-Expenses burden (SAP)
-English/Spanish translations
-talking points reports (Sr. Management meetings)
-Power Point presentations

Executive Assistant to CMO, Sr VP Content Development Disney Channels LATAM

Checkpoint Systems

-Calendar management
-Travel arrengements
-English transcriptions
-Data entry
-Ensure confidentiality of all documentation

Executive Assistant to Regional CEO

LANDIA

Assistant to board of Directors:
-Agenda handling
-scripts transcriptions
-Travel arrengements
-Production assistance
-Expense burden
-Administrative assistance
-Talent Management

Executive Management Assistant

Canal 9

-Production assistant for Kids TV Programme "Lo chicos vienen cantando"
-Assistance on set and outdoor recording
-Costume assistance
-Catering supervision

Production Assistant

Project and Content Manager with experience in planning and management of multidisciplinary agile teams, 360 Marketing, storytelling, among others.
Excellent interpersonal relationships with experience in situational team leadership.
Assertive and effective communication focused on a positive work environment and enhancing the customer experience.
Excellence-driven approach, to improve both processes and results.
Remarkable ability to adapt to changing environments and effectively transfer my knowledge to different industries.
Analytical and results-oriented. Effective time and resource management with a positive response
to working under pressure in a fast-paced environment.
Creativity and innovation. Highly-skilled and up-to-date to successfully perform in my
profession.
Systemic and strategic business vision, focused on generating
relevant economic impacts.

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Cynthia Vidal's Linkedin Analytics

Cynthia Vidal

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