happybrush GmbH

Head of Marketing D2C

yfood Labs

– Responsible for the Content Procurement Strategy (in-house creation and agency coordination)
– Drive the project to build the in-house content production for Performance Ads 
– Design and implementation of Paid Social Content Testing Strategy
– Coordinate budget, media and campaign plans based on the internal attribution model
– Collaborate with international teams to localize home-grown concepts into their respective markets (focus: UK, FR, NL, PL)
– Drive cross-functional projects

Strategic Lead Performance Marketing

– Responsible for all Performance Marketing Channels (Meta, Tiktok, Google, YouTube) in terms of media and campaign planning
– Marketing mix and Go To Market strategy definition for yfood France
– Create, roll out and optimize the online performance campaigns 
– A/B test, validation and optimization of the campaign setup and creative 
–  Test, roll out and optimize new channels
– Management of interns and supporting function for junior team members

Senior Performance Marketing Manager

Online Performance Marketing Manager

FlixBus

– Align Affiliate channel development with company's strategy and internationalization
– Prospect, negotiate and set up new direct affiliate partnerships
– Monitor performance to spot optimization opportunities and act according to the customer journey
– Take care of AdTech related tasks (tracking, feed, tag management, attribution modelling)
– Hack growth potential, test new ideas and/or coordinating their development cross-functionally (app UA, discount offer after CRM-database check...)
– Determine display advertising strategy for and roll out campaigns
– Prove incrementality of display campaigns via A/B tests and ensure new customer acquisition
– Train and ensure growth of newcomers in the team

Online Partnerships Manager

– Creating, monitoring and optimizing campaigns in 20+ markets
– Recruiting and maintaining relationships with key accounts
– Setting up and managing affiliate programs (TradeTracker, Affilinet, TradeDoubler, CJ,…) 
– Launching affiliate activities for all new markets
– Adjusting strategy and actions to local markets
– Executing Retargeting, Native and Direct Email Marketing campaigns

FlixBus is a young long-distance mobility provider active in 25+ markets. Since its creation in 2013, it has been offering an alternative, modern and sustainable way to travel, which suits every budget. Thanks to smart network planning, its technology focus and strong regional bus partners, the green FlixBuses have developed a fast-growing route network and transported millions of customers every year.
www.flixbus.com

Junior Online Partnerships (Affiliate) Manager

– Developing affiliate marketing strategies for the French market
– Acquiring all relevant partners in France and DACH
– Supporting other departments with issues related to the French market
– Monitoring performance KPIs and taking action accordingly
– Creating and optimizing advertising material
– Managing and optimizing partners’ portfolio in the DACH region

FlixBus is a young long-distance mobility provider active in 25+ markets. Since its creation in 2013, it has been offering an alternative, modern and sustainable way to travel, which suits every budget. Thanks to smart network planning, its technology focus and strong regional bus partners, the green FlixBuses have developed a fast-growing route network and transported millions of customers every year.
www.flixbus.com

International Affiliate Marketing Intern

A design UG - Agency for Advertising and Brand Design

This internship helped me confirm that I wanted to do my Master's degree in marketing and reinforced my willingness to work abroad. 

Tasks:
- Analyzing the business opportunities in the near French region
- Prospecting for new French customers via email and phone
- Translating websites content, press releases, product descriptions and advertising materials into French

Communication and Marketing Intern

Médiathèque Intercommunale du Warndt

This first professional experience allowed me to create and carry out my own projects, on top of the initially planned tasks. 

Tasks & projects:
- Providing users with services: welcoming, check in/out of material, material localization, referencing and processing new subscriptions
- Maintaining new library materials
- Executing summer activities for kids
- Preparing the event programm for the next season and developing new activities (concerts, exhibitions, artists & readers meetups...)
- Creating a better user experience with a new internal organization (school books near study rooms, hidden kid corner...)

Assistant Librarian

Curious and passion-driven young professional always ready for new challenges. Team play is essential to me. Looking for an online (affiliate) marketeer used to international expansions, performance marketing and managing diverse activities? Contact me here or via richter.cyrielle@gmail.com.

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