Lusha

I lead Lusha’s communication and social media strategy. I work with leadership, product, content, and sales to drive the Sales Streaming movement and position Lusha as a must-have in the modern GTM stack. 
Along the way, I’m learning just how broken prospecting is, and how AI can finally let sellers do what they do best: just sell.

Communication Lead

Natural Intelligence

I was initially hired as a temp employer branding and communications manager, as a part of the b2b marketing team, but very quickly, decided to turn my love for LinkedIn into real business impact. Working closely with the sales teams, I led a new social selling and thought leadership strategy designed to amplify our internal expertise and give a fresh voice to our offering. 
By building a steady flow of content around real customer pain points, I helped reposition the product and empower the sales team with content that opened doors and conversations.

💡 Key Wins:

Grew LinkedIn reach to 1.2 million impressions in six months

Built a playbook for employee advocacy, enabling more teams to get involved in social selling

Built a website for our volunteering program.

Communication Manager

Fiverr

First launched an employee experience platform / intranet, then led global multichannel content efforts. 
Also initiated 'Cleaners Appreciation Week,' communicating change with empathy.

Internal Communication Specialist

ynet

I interviewed inspiring women for Laisha and Ynet. I also covered the latest in business, lifestyle, and tech, making sense of what’s new, what’s next, and what really matters.

Writer

Haaretz

How did I become a trend-hunter, a critical-thinker and storyteller? From my years covering pop culture as a Journalist for Galeria, where I published over 700 articles on food, music, and emerging trends.

Journalist

Noga Communications

Developed live tv shows that kept young viewers entertained. Managed production team under tight schedules and tighter budgets.

Content Editor

Galei Tzahal

Served as a Culture Reporter, covering the entertainment industry. Produced the popular 'Night Birds' segment.

Reporter

Hi there! I'm Dafna Arad, a Journalist-turned-techie. These days I lead social media and communication at Lusha.  I’m also kind of good at stuff like:
✓ Making the boring interesting and the complicated simple,
✓ Dreaming up crazy ideas and turning them into awesome experiences, 
✓ Working with diverse teams, executives, content creators, freelancers, creatives, and cleaners.
✓ Internal communication, ghostwriting, thought leadership, employer branding and... Yes, AI.

"Dafna is #1 in that thing she does on the computer!"
-My mother-in-law, 2024

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