gr! Design LLC

Purveyors of more grrrr! to your branded experiences.

Owner

Dalia Consulting

Providing creative leadership, brand strategy, and design consulting/support in the gaming industry.

Advisor, Brand & Creative

Clover Network, Inc.

Clover processed $133 billion of annualized card transactions worldwide in 2020, making it the largest U.S. cloud POS firm.

I lead the design team overseeing customer acquisition, including the Clover brand (Brand Guidelines and application), the clover.com website shopping experience, cross-channel communications, packaging, and marketing collateral. I partner with Marketing and Design leadership to introduce integrated hardware and software products to small business merchants.

Design Director, Brand Experience

Directly

Directly offers artificial intelligence-powered CX solutions to help resolve support issues with the mix of automation and crowdsourced experts to companies like Microsoft, LinkedIn, Airbnb, Adobe, Samsung, SAAP, etc.

My team helped architect Directly’s brand experience: From product design to marketing, brand, and communication, including Brand Guidelines and Design Systems.

Head of Design

Salesforce

Salesforce is the world's #1 customer relationship management (CRM) platform (US$26.49 billion of revenue in 2022).

My team helped evolve the overall look and feel of all Salesforce products and services at a systems level (i.e. developing the Design System). Partnering with Marketing, Product, and Development teams, I help architect the company's voice through the experience of its ecosystem by injecting moments of delight and personality.

Sr. Director, Design Systems UX

Groupon

Groupon is known for being valued at over $1 billion in just 16 months of business, making it the fastest (at its time) to reach this milestone. Groupon has now (2021) over 60 million active customers. It offers local discounts and deals on products, services, and travel experiences and helps businesses reach a large customer base. 

My team helped launch a new line of business by developing a turn-key suite of product and service solutions for merchants (Groupon Merchant, Groupon Beacon, Groupon G.nome, Breadcrumb PRO, Breadcrumb POS, Breadcrumb Payments, etc). I managed UX and UI designers, helping with the overall brand experience (including Brand Guidelines) and unified interoperability (including a Design System) of these exciting products!

Creative Director, Groupon Merchant

StumbleUpon

StumbleUpon was a discovery engine that allowed users to discover and rate new websites, images, videos, and other content. It was launched in 2001 and had over 25 million registered users.

During the last few months of this company before its radical downsizing (and ultimate closure), I managed user experience, interface, product design, user research/usability, brand, & marketing design for an online service with more than 25 million users, delivering 800 million page views per month, and generating more link referrals than Facebook, Twitter, Reddit, YouTube, Digg, LinkedIn... combined!

Executive Director, Brand Experience

BitTorrent

BitTorrent is a pioneering peer-to-peer file-sharing protocol that enables users to share large files, such as movies, music, and software. BitTorrent has become one of the most widely used file-sharing methods, with an estimated 200 million active users worldwide. BitTorrent is unique in its ability to break files into smaller pieces and distribute them across multiple users, reducing the load on any single server and making it possible for its customers to download data-heavy content with little server investment.

I was in charge of its brand experience, UX, UI, marketing, and user research for all its ancillary brands, as well as managing outside contractors, and hands-on involvement in all aspects of customer-facing interaction and communication. My main objective was to shift the company's brand perception as a mere download utility (of questionable copyright), into a content discovery experience.

Vice President, User & Brand Experience

Want Magazine

Founder and Editor-in-Chief of Want Magazine.

Editor-in-Chief

Lithium Technologies

Lithium Technologies is a customer engagement platform that provides businesses with tools to manage and enhance their online customer interactions, including social media management, community management, and customer support. Lithium serves some of the world's largest brands, including AT&T, Best Buy, and Virgin Media. Lithium is unique in its ability to integrate customer interactions across multiple channels and provide businesses with a single, unified view of their customers. The platform uses machine learning and artificial intelligence to provide businesses with insights into customer behavior and sentiment, enabling them to improve their engagement strategies.

My team developed enterprise communities, innovating on social CRM, reputation, community sentiment, and socialization of content. I was responsible for managing brand and user experience for all of Lithium’s products, ensuring consistency and improvement of their design throughout the suite line, including knowledge base, forums, ideas, blogs, user profiles, search, Twitter integration, mobile, etc. I managed personnel involved with the discipline and partnered with VP and C-level management to project Lithium’s vision to its customer base.

Vice President, User Experience

Your very own brand expert consultant! Level-up your offerings' perception.

30+ years of design experience, 27+ years as manager:

• Design Director, Brand Experience. Clover Network
• Head of Design. Directly
• Sr. Design Director. Salesforce
• Creative Director. Groupon
• Executive Director, Brand Experience. StumbleUpon
• VP, Brand & User Experience. BitTorrent
• VP, User Experience. Lithium Technologies
• VP, User Experience. Ask.com
• Editor-in-Chief. Want Magazine
• User Experience Manager. Microsoft
• President. Lobe Multimedia
• Creative Director. Nike.com
• Chief Interface Officer. IconMedialab
• Chief Creative Officer. WhiteStone Networks
• Creative Director. Apogee Networks
• Creative Director. HarrisDirect.com

Specialties: Brand Experience, Brand Architecture, User Experience. User Interface Design. Mobile App Design. Systems Design. Creative Talent Acquisition & Management. v1.0 Product Development. Corporate Identity. Web Design. Graphic Design. Multimedia. Integrated Marketing. 3D & Motion Design

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