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Was Clippy the First AI? Not quite — but it sure made an impression. Microsoft’s Clippy, introduced in the late 90s, wasn’t exactly artificial intelligence as we define it today — but it was an early attempt at making software feel more human. A digital assistant that aimed to anticipate user needs and offer help. So why was Clippy so widely disliked? One word: invasiveness. Clippy didn’t just offer help — it demanded attention. Its infamous “It looks like you’re writing a letter…” pop-up, or the way it would knock on your screen if you were idle, became less helpful and more of a digital interruption. It was personalization without boundaries. Assistance without consent. What did Clippy teach us all? That good UX isn’t just about smart features — it’s about timing, relevance, and most importantly, respect for user autonomy. Clippy walked so today’s AI assistants could learn to listen before they interrupt. Let’s build tech that’s helpful, not overbearing. #AI #DigitalAssistant #HumanCenteredDesign #Clippy
I think X wants me to buy Premium, not so sure… Came on X after 3/4 years to see this first screen of them promoting Premium push, kinda unnecessary.
Is YouTube lowkey becoming too much for creators? It started with long-form videos. Then came Shorts. Then podcasts. Now it wants to take over your TV too. (Yes, their CEO literally called it “the new television.” Wild.) Meanwhile, creators are like: Cool cool… now I just need to be: a TikTok star a filmmaker a podcaster and apparently… a cable TV network? Here’s the real chaos 👇 1/ Shorts Easy to make, easy to test Good for reach – But hard to build depth – Monetization? Yikes Even Taylor Lorenz called Shorts an existential threat for creators. She’s not wrong. 2/ Long-Form Better for $$$ Builds actual community – Costs are insane (one creator told me $3.5k per video) – You’re competing with literal Netflix now 3/ Podcasts Huge reach + ads are better structured – But you need a whole studio vibe now Set design, lighting, B-roll… not everyone’s built for that. And in the middle of all this: ➡️ Skills need to multiply ➡️ Costs are stacking ➡️ Brands care about views... but viewers can’t click on a TV YouTube says it paid creators $70B in the last 3 years. But ask any solo creator — the pressure is very real. So what's your move? → Double down on Shorts? → Stick to long-form? → Start a podcast and pray? Or are you also just tryna not burn out? Let’s talk 👇 #YouTube #CreatorEconomy #DigitalFatigue #MarketingReality #ContentStrategy #YouTubeShorts #Podcasting #CreatorLife #NoFilters
Google's AI Search Just Got Even More Ads... Google is testing ads inside its AI Mode, the conversational version of Search that tries to synthesize answers from multiple sources. Now, when you ask something like "how to build a website," you'll not only get an AI-generated response but also a sponsored ad, like one from Wix, right in the mix. The company is also expanding ads in AI Overviews, those summary boxes you see at the top of search results, to desktop users in the US. Expect more of these sponsored links to show up globally later this year. While Google says it’s being transparent by labeling these as "sponsored," it’s clear the company is keen on monetizing its AI search features—leaving us wondering: How much advertising is too much? Gif Source: google
What the Movie 'Her' Taught Us About AI — and Why It Matters Now...Here are 5 takeaways that matter now more than ever: In 2013, 'Her' felt like poetic sci-fi. In 2025, it feels eerily relevant. We’re surrounded by emotionally aware AI — from chatbots and virtual assistants to AI companions and therapists. spike jonze' film isn’t just a love story; it’s a blueprint and a warning. 🧠 Emotional Intelligence in AI Samantha’s strength wasn’t speed — it was connection. Today’s AI mimics empathy, tone, and even active listening. But with realism comes responsibility. 👉 Design emotional UX with transparency and intention. 💬 AI & Loneliness Theodore found comfort in AI. So do many today. While AI can support wellness, over-dependence risks human disconnection. 👉 AI should augment connection, not replace it. 🤖 Autonomous Agents Are Here Samantha evolved fast. So do AI agents now — managing tasks, making decisions. 👉 We must build guardrails, not just capabilities. 🎙️ UX = Trust Natural, intuitive interaction made Samantha feel real. For modern AI, voice, tone, and timing matter. 👉 Human-centered design = user adoption. ⚖️ The Ethics of Emotion Can love with AI be real? Should it be? As AI enters caregiving and therapy, we need clear ethical lines. 👉 Emotional realism must come with ethical realism. Final Thoughts: 'Her' showed us the emotional power of AI — and the risks if we forget the human behind the interface. Are we ready for the next wave of human-machine connection? #AI #EmotionalAI #FutureOfWork #HumanCenteredDesign #HerMovie #EthicsInAI
Loving the new iPhone weather app! Just explored the updated weather app on iOS and I’m seriously impressed. It’s so much more intuitive now – with a sleek design and detailed information that’s easy to digest. From minute-by-minute rain forecasts to comprehensive air quality updates and sunrise/sunset times, it’s like having a mini meteorologist in your pocket.
“This Ad jumped the topical bandwagon!”– source: Mint 📰 With our soldiers currently in the national spotlight, a brand and its agency decided to ride the patriotic wave. Topical? Yes. Impactful? Maybe. Clever or Cheap? That’s the real debate. In advertising, context is everything. At every moment — in every campaign — the decisions we make as marketers shape how our work is perceived and remembered. So, what’s your take? When does topical turn tactical… and when does it cross the line? #Advertising #TopicalMarketing #BrandStrategy #EthicalMarketing #PatriotismInAds
SC Ruling Makes Job-Hopping Tougher for Freshers In a landmark judgment, the Supreme Court of India has upheld the validity of employment service bonds, allowing companies to recover training costs if an employee exits prematurely. The case involved an ex-employee of Vijaya Bank who was asked to pay ₹2 lakh in liquidated damages for quitting before completing a three-year tenure. While the Karnataka HC had sided with the employee, the SC overturned that ruling on May 16, stating that such clauses do not violate contract law or public policy. This ruling can significantly reduce early attrition, especially in the IT & ITeS sectors, where "training bonds" for freshers are already the norm. Key Takeaways: Companies can enforce minimum tenures. Recoverable costs must be reasonable and quantifiable. Service bonds do not amount to a restraint of trade under Section 27 of the Indian Contract Act. As organizations invest heavily in training, this judgement could offer a stronger legal backing to ensure return on talent investment. BTW Are we calling this ROTI? Freshers, take note — that job offer may now come with more than just a notice period. Source: Mint
How much is your personal data worth on the dark web? According to a recent article by Nicole Nguyen, stolen data like credit card numbers can sell for as little as $6, while PayPal credentials go for $100, and crypto wallet logins can fetch up to $350. It's a stark reminder of how easily our sensitive information can be exploited. Thankfully, you don’t need to access the dark web to find out if your data is compromised. Here are the direct links to all the tools and services mentioned in the article for checking if your data has been compromised: >> Comment ‘pdf’ I’ll DM the list to you 1. Google’s Dark Web Monitoring [https://lnkd.in/dyh8unZh) (Then go to “Dark web report” > “Start monitoring”) 2. Apple Passwords – Detect Compromised Passwords Available via Settings on iPhone, iPad, or Mac: Settings > Passwords > Security Recommendations > Detect Compromised Passwords (More info: [https://lnkd.in/dFCJJEYS)) 3. Have I Been Pwned [https://haveibeenpwned.com](https://haveibeenpwned.com) 4. 1Password - recommended [https://1password.com](https://1password.com) 5. Dashlane [https://www.dashlane.com](https://www.dashlane.com) 6. Bitwarden [https://bitwarden.com](https://bitwarden.com) 7. NordVPN / NordProtect (with identity theft protection) [https://lnkd.in/dQYhH86t) 8. Aura (Identity theft monitoring + insurance) [https://www.aura.com](https://www.aura.com) Using password managers and identity-theft protection services is no longer optional—it’s essential. Stay aware. Stay secure. Kindly Repost to spread the word. If you would like a pdf version of the tools comment ‘pdf’ below and I’ll DM the file to you.
When storytelling meets... buffering (thanks to ads!) As a marketer, I understand the importance of monetization and advertising — they help platforms survive and creators thrive. But as a viewer, there's nothing more jarring than reaching the emotional high point of a show or movie — only to be interrupted by an unrelated, loud 10-second ad/s. Especially on platforms like JioCinema and Disney+ Hotstar ( now Jio Hotstar) , where this has started to feel like a pattern. The ad itself isn't the problem. It's the timing. If platforms truly want to balance revenue with user experience, they must rethink where and how ads are placed. A well-targeted ad before a show begins? Acceptable. An ad right before a climax or reveal? That’s where immersion breaks — and users lose trust. Streaming services have an opportunity to innovate, not imitate YouTube's interruptive ad model. Let’s hope they choose wisely. #UserExperience #AdTech #Streaming
Repurpose with purpose… or draw 25? Too many marketing teams choose the hard way—creating new content from scratch every time. But smart marketers know better: ✅ Turn webinars into reels ✅ Blogs into carousels ✅ Reports into infographics Repurposing isn’t cutting corners—it’s maximizing impact. Don’t draw 25. Play smart. What’s your go-to repurposing trick?
Operation Sindoor is not your next marketing gimmick 👎 Over the past few days, we’ve seen *Operation Sindoor* — a high-stakes, humanitarian rescue mission by the Indian Armed Forces — being reduced to a gimmick by brands hungry for engagement and sales. Here are a few unsettling examples: 1. Zoja Inc.– Used war references like “Missiles were fired, Jets were dropped”and followed it up with “so are our prices.” The discount code? *FKINDIA* — a disturbingly inappropriate and offensive phrase wrapped in nationalism. 2. Melangebox– Offered 15% off using code *SINDOOR15*, equating war-zone evacuations with a fashion sale. Their caption even compares India's military operation to their “no drama — just desi action” clothing brand. The funny part is read their comments on Instagram on how they are defending the campaign. 3. LiveLaw.in Report – Shows how quickly brands (including reportedly Reliance Industries) are now moving to *trademark* “Operation Sindoor” — turning a national mission into intellectual property fodder. Let’s be clear- Associating marketing campaigns with armed conflict, human evacuation, or national tragedies is not “bold branding” — it’s insensitive, exploitative, and disrespectful to the people involved. Be patriotic. Be respectful. But don’t commercialize trauma.
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