Sage

Vice President Marketing

Ascend Growth Partners

Advising and Supporting PE & VC Portfolio Companies

Advisory Services, / Chief Marketing Officer (CMO)/ Consulting/ General Board Member

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Nutanix

Recruited for exceptional leadership and expertise in Global Demand Generation, Account-Based Marketing (ABM), and enterprise market expansion. Led all marketing functions within the Nutanix OEM division, spearheading organizational transformation and strategic growth initiatives.

- Transformed Marketing with a Cohesive Strategy: Led a comprehensive rebranding and marketing transformation by eliminating silos and uniting global teams under an integrated brand and campaign framework. Achieved 22% year-over-year ARR growth through aligned messaging and high-impact demand generation efforts.
- Expanded Enterprise Market Penetration: Grew net-new logos by 20% by identifying and addressing account shrinkage. Designed a multi-organizational, global go-to-market strategy leveraging strategic partnerships with HPE, Lenovo, RedHat, and Dell, creating new revenue streams and routes to market.
- Achieved 40% Pipeline Growth and Cost Efficiency: Launched high-performing global Demand Generation and ABM programs—including IT Unplugged, CXO Masterclass, and EUC Roadshow—targeting enterprise decision-makers. Delivered 40% incremental pipeline growth while reducing cost per MQL through data-driven targeting and execution.
- Drove 2X Product Growth Through Strategic Collaboration: Promoted Nutanix’s storage solutions via HPE GreenLake, creating enterprise entry points, increasing brand awareness, and driving adoption across key segments. Delivered 2X growth in enterprise engagements through strategic co-marketing initiatives.

Vice President of Marketing, Nutanix OEM Division | Executive Leadership Team Member

Dell EMC

Hired to turnaround a neglected, fledging business. Responsible for all aspects of marketing, business development and marketing across all disciplines. Tasked with rebranding transforming Dell’s GTM strategy.
- Grew business by 2x and profitability from 4 to 8% in three years by spearheading GTM plans to bolster revenue; rallied team and influenced BUs to unite behind a global shared vision
- Built the global organization in North America, Latin America, Europe, Asia-Pacific and Japan, created regional marketing programs, campaigns and global programs, allocated budgets, defined goals, and held marketing reviews with each region to review quarterly and annual performance metrics
- Led global partner marketing investment strategy, defined priorities, reporting, forecasting, and KPIs, and provided strong leadership across the organization managing C-level relationships to drive a unified approach across all programs
- Recruited, developed, and created a team culture of enthusiasm and urgency by maximizing joint partner investment to ignite sales and buyer base, resulting in a 30:1 ROI
- Spearheaded ‘Better Together’ global digital marketing campaign and demand gen strategy which ignited sales and customers to rally around a new set of solutions including Cloud, AI, IOT

Global General Manager 

Selected to be a part of Dell’s high potential management pool and was recruited to headquarters in the US to drive strategic globally initiatives for the marketing organization.  These included app store platform, mobility, vertical enterprise solutions, retail, customer experience. Hand-selected to expand strategic partnerships, operationalize and increase revenue for division experiencing declining customer satisfaction, low staff moral and high operational costs.
•	Delivered 2x first-year revenue growth and extended presence to more than 150,000+ apps (up 329%) across 13+ online marketplaces globally through go-to-market & strategies & business development across all channel direct (online, tele/ field sales) and indirect (VAR, Retail).
•	Built frameworks and execution models with partners Bain and McKinsey and senior executives across the aisles (Dell and customer) to increase Dell’s penetration and assortment.
•	Lead growth of business through demand generation, digital marketing, brand marketing, PR, analyst relations and channel marketing; provide reporting / inspection across all theater.
•	Reduced operating costs by 40% & increased employee satisfaction from 60% to 90% by shifting operations offshore and liberating U.S. employees to focus on business development efforts. 
•	Ensured strategic direction and positive change & teamwork is at the core off decision making.
•	Reduced escalations to less than 1% by re-engineering the app onboarding process to include a 3-stage brand filter, center around driving the highest customer experience, protecting Dell’s global brand.

Senior Director, Global Strategy and New Business Development (Office of Chief Marketing Officer)

Dell Canada

Earned promotion to invigorate and lead the software organization to profitability. Developed vision to accelerate margins based on our value proposition and to uniquely capture customer and sales mind share in a very competitive space. Directed all routes to market: retail, direct, web, mobile. Oversaw marketing, sales enablement, operations, and executive-level relationships.
·	Led partner investment in go-to-market initiatives to catapult profitability from 4% margin to over. 10%, while growing revenue @ 30% premium to overarching business.
·	Generated 73% YOY increase on Dell.com through online partner product merchandising, search engine optimization (SEO / SEM), upselling, and targeting strategies. 
·	Sat on global core team to share best practices & help start similar marketing programs globally. 
·	Launched very successful ‘My First Server’ Print and Radio campaign to create an intuitive customer interface for the Small and Medium Business customer resulting in a 15+ point growth premium
·	Built sales improvements around close rates, upsell, abandonment rates and customer experience.
·	Selected to represent Canada in Global Software Summit and to kick off Canada’s all hands meeting with Michael Dell for the launch of Windows 7 which I won significate achievement award for.

Director, SMB Marketing, Partnership & New Business Development —Dell Canada, Toronto

Small businesses are increasingly relying on trade associations as their one-stop-shop for purchasing and professional advice. Partnering with these organizations and verticals to sell solutions is highly profitable due to low marketing and support costs. Managed a $150 million P&L for customers like the Toronto Real Estate Board (TREB) and the Canadian Bar Association growing revenue at 40% year-on-year.
•	Drove opinc profitability at 370 bps (3.7%) ahead of core Small & Medium business (SMB).
•	Defined product and customer strategy aimed at driving profitable growth and strategic product penetration via dedicated online portals, catalogs, direct mail, and sales teams.
Built and executed loyalty programs for members of the largest Canadian based Association groups to increase penetration of Dell products and improve brand awareness
• Coordinated demand generation programs with PR, events, marcom and advertising teams
• Developed core metrics dashboard to measure revenue, units & margin growth, demand generation and sales productivity results verses plan
• Defined strategic direction and metrics for my marketing and sales teams focusing on solution selling and maximizing customer retention and repurchase rates
• Sat on global core team to share best practices and help start similar marketing groups worldwide
• Updated senior executives on overall business performance, opportunities, how challenges were being tackled, resource allocation and other details that affect business performance
• Won marketing MVP award for reviving business and setting strategic growth direction

Senior Manager, Small and Medium Business Vertical Solution Marketing — Dell Canada, Toronto 

Responsible for the  partnership with Intel, Microsoft, VMware. Owns end-to-end process for marketing and sales program development, execution and funding.
- Created and executed marketing plans aimed at profitable growth. Exploited supply chain profit pools including sales rebates and vendor-funded marcom and sales resources.
- Partnered with Cineplex to create an exclusive red-carpet customer event in conjunction with the launch of the movie Hulk, resulting in $30M in pipeline growth and receipt of a Gold Award.
- Supported sales teams with large deal opportunities including managing and negotiating volume discount to win large lighthouse deals.

Partner Marketing & Alliances, Small and Medium Business 

Directed amalgamation of third-party software goals and Dell’s business priorities into a targeted single strategic sales & marketing message. Brought in to shape brand strategy and master brand direction for Microsoft relationship across Dell Canada
- Executed on strategies that resulted in the business growing at nearly 3x projections in year one while increasing profitability by 40%.
- Delivered $10.5M in new business after being selected to leverage best practices, train, recruit and launch Dell India Call Sales for Canadian customers (DIS), earning a Gold Award. Designed and executed successful product launches and brand penetration strategies for Windows, Adobe and VMware

Microsoft Brand Manager / Product Manager, Consumer and Small and Medium Business

Quartet Service Inc. (Private Equity owned) $8M Revenues  Startup

Joined Quartet as a start-up. Sold shared services to Small and medium size companies in the Toronto Area.
- Managed a team of 3 people / Exceeded quota four quarters in a row.
- BDR, AE, Sale Manager

Senior Account Executive - Small and Medium Business (SMB)

Cryptologic (Private Equity owned - IPO) startup

Account Manager - Consumer

Turnaround and Growth Marketing Executive with 20+ years’ experience across all marketing disciplines, including branding, AR/PR/IR, product/solution marketing, sales enablement, relationship selling, partner marketing, product line management, vertical solution marketing, demand generation, customer experience and social media. Expertise in leading global organizations, rebranding, transformation, Alliances go-to-market strategies and new business development. Has 16-year, strong track record at Dell (Canada & global) as well as 6 years at start-ups. Possess strong understanding of B2B and B2C channels and ability to build robust strategic partnerships with the likes of Dell, HPE, Microsoft, Intel, Walmart, and eBay.

Highlights:

- Expanded Dell's software business from $50M to $200M, earning recognition from Michael Dell.
- Initiated and grew the Global App Store from zero to $14M in revenue.
- Doubled the Global software business's revenue from $600M to $1.2B.

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