SafePrice.io

SafePrice.io (by EchoQuote) increases your market share by capturing the Right Leads at the Right Time from your company’s current website. In less than a day, you can begin to capture and engage a continuous stream of interested, serious prospects driving top-line sales.

Founder

Marzik, Inc.

I co-founded Marzik, a Value Added Reseller focused on Enterprise Data Storage solutions from Veritas, StorageTek, ADIC, EMC and Quantum. Marzik grew to $40 Million per year in revenue in 4 years. I sold my share to start EchoQuote in 2005.

Exit: Buyout

Co-founder, Vice President

CommVault

CommVault develops and sells enterprise data management software. I started the Federal group selling to the Intel, DoD and Civilian agencies.

Exit: IPO (CVLT)

Federal Sales Manager

QStar Technologies

QStar develops and sells Data Management software for large enterprise environments.

Exit: Acquired

Co-founder, VP of Technical Sales

Electronic Data Systems

Completed the System Engineering Development (SED) program. Worked on several large Federal Government projects (Army Viable/ASIMS, US AID) as well as large Commercial software projects (Blue Cross of California modernization).

Senior Systems Engineer

More Sales Needles. Less Haystack. ● Replace your Request-a-Quote form and turn your B2B website into a hand-raising machine ● Built for B2B Equipment Sales teams (IT, Industrial, Medical)

Industrial/B2B Manufacturers:
 
Is your corporate website leaking sales opportunities and costing you Market Share?
 
While running a Commercial Equipment Dealer against 500 competitors, I discovered a buyer blind spot that was costing us millions per year in lost business.

So we developed a simple tool to fix it based on 3 critical principles: 

1) Capture serious prospects from an existing website...

2) early in the buying cycle (before the competition)...

3) to shape requirements resulting in a high margin sale (less discounting).

It worked so well capturing new sales opportunities that our OEM suppliers wanted to use it for *their* sales teams. We spun it out as a standalone service to help B2B Manufacturers dominate their markets. 90+ clients prove it works.

If your goal this year is to boost Market Share, consider adding our SafePrice.io tool to your current website and immediately start getting results like this:

MONTHLY Sales Funnel Value Captured:

🔥 $80 Million per month
IBM/TEXAS MEMORY SYSTEMS (Flash storage)

🔥 $55 Million per month
TEGILE (Flash storage)

🔥 $21 Million per month
HPE/SIMPLIVITY (Hyperconvergence)

🔥 $17 Million per month
DELL/EQUALLOGIC (NAS)

🔥 $4 Million per month
DOUGLAS MACHINES (Industrial Washing Equipment)

...and many more B2B Product or Service companies

What customers say:

🎙️SafePrice.io's Tool gets us in the door first, and in B2B that is everything" (J. Klemme, President)

🎙️ "It's the best Sales Conversation Starter I've seen in my 20 years of business. The value is amazing" (K. Roller, VP Sales)

🎙️ "I've never seen a Sales team so excited about a lead gen program. It really works!" (S. Worthington, VP Marketing)

🎙️ "We're closing 9% of what we're capturing; it's our best producing campaign by far." (M. White, Dir. Demand Gen)

This single word could be killing your conversions...

"Request..."

Request a Demo
Request a Quote

As marketers, we almost take it for granted and don't even think about how the word makes us feel, much less what it implies.

Here's why you might want to make a switch if you are using "Request" as part of your CTAs:

🐢 “Request” sounds slow, formal, and uncertain
“Request” implies a process that isn’t immediate. Users often prefer CTAs that feel instant (e.g., “Get,” “Download,” “Start”). A “request” suggests they might have to wait or that someone has to approve something.

Impression: “If I request this, will I get it now or later?”
 
🛠️ It increases perceived effort
People take the action that requires the least mental effort. “Request” implies additional steps—forms, back-and-forth communication, or extra work.

Example: "Request a quote" feels heavier than simply "Pricing."

✋ It sounds less like a benefit and more like a favor
CTAs work best when they highlight what the user gets. “Request” focuses on what the company receives (a request), not what the user receives (information, access, value). Benefit-focused CTAs trigger more action.

🎢 It reduces the feeling of control
Users like feeling in control. “Request” shifts control to the business—they decide whether to respond. “Get,” “See,” “Access,” or “Start” make the user feel empowered.

🤢 And probably the biggest action killer is that it can trigger fear of sales hassles
Many users associate “request” with being contacted by sales teams, especially in B2B. Perceived outcome: “If I click this, someone will start emailing or calling me.” Even if that’s not true, the fear reduces clicks.

😴 It lacks urgency
“Request” doesn’t suggest immediacy, progress, or movement.
 Effective CTAs push momentum—“Start,” “Try,” “See,” “Join.”

Using “request” in a CTA can reduce conversions because it feels formal, slow, uncertain, high-effort, salesy, and benefit-weak. Strong CTAs make the action feel quick, empowering, and immediately valuable to the user.

Give 'em a shot!


#PricelessCTA #B2Bmarketing #industrialmarketing

Dale Underwood 💲❓️

New customers are out there. Some are closer than you think and may be on your website right this minute. Will you capture and engage them, or lose them forever?

While running a B2B equipment business, I discovered a buyer blind spot on our website...Price Curiosity. It was costing us millions per year in lost business.

So, I wrote a software tool to fix it. It worked so well that I spun it out as a standalone company to help B2B Manufacturers get more pricing requests from serious prospects. 

SafePrice was born.

If your Sales team is starving for new opportunities or you are tired of the "new website treadmill", try adding our Price Curiosity tool to your current website and start engaging new prospects tomorrow. Yes, it works immediately.

You'll sell more and increase your market share with results like this:

MONTHLY Sales Funnel Value Captured

🔥 IBM/TEXAS MEMORY SYSTEMS (Flash storage) - $80 Million per month

🔥 TEGILE (Flash storage) - $55 Million per month

🔥 HPE/SIMPLIVITY (Hyperconvergence) - $21 Million per month

🔥 DELL/EQUALLOGIC (NAS) - $17 Million per month

🔥 DOUGLAS MACHINES (Industrial Cleaning Equipment) - $3 Million per month

🔥 COLBORNE FOODBOTICS ( Baking Equipment) - $1 Million per month


...and many more B2B Product or Services companies

If you are a CEO, Sales or Marketing leader that is tired of empty marketing promises and wants to boost your sales pipeline within 30 days, let's talk.



What customers say:

🎙️ "It's the best Sales Conversation Starter I've seen in my 20 years of business. The value is amazing" (K. Roller, VP Sales)

🎙️ "I've never seen a Sales team so excited about a marketing program. It really works!" (S. Worthington, VP Marketing)

🎙️ "We're closing 9% of what we're capturing; it's our best producing campaign by far." (M. White, Dir. Demand Gen)

🎙️SafePrice.io's Tool gets us in the door first, and in B2B that is everything" (J. Klemme, President)

Convert the 5% in-market prospects on your website using Price Curiosity 📈 CEO SafePrice.io ▪️ More than $10 Billion in Sales Ready Leads captured for B2B/Industrial Manufacturers ▪️The Price Tool Guy

Ever have a prospect yell "THAT'S WHAT I WANT!"? Allan has and tells the story in 90 seconds....it's a classic.

INCREASE YOUR TEAM'S SALES w/ Specialized Workshops, Seminars & Trainings COACH★SPEAKER★BEST-SELLING AUTHOR ʜᴏᴍᴇ ɪᴍᴘʀᴏᴠᴇᴍᴇɴᴛ & ɪɴ-ʜᴏᴍᴇ ꜱᴀʟᴇꜱ ᴀᴜᴛʜᴏʀɪᴛʏ + ᴇxᴘᴇʀᴛ ɪɴ ʙᴏᴅʏ ʟᴀɴɢᴜᴀɢᴇ & ᴘʀᴇꜱᴇɴᴛɪɴɢ ᴘʀɪᴄᴇ

𝗦𝗧𝗢𝗣 𝗦𝗘𝗟𝗟𝗜𝗡𝗚 𝗬𝗢𝗨𝗥 𝗣𝗥𝗢𝗗𝗨𝗖𝗧!

Wait, what?

It's true...STOP leading with your product features and whistles and bells if you want to actually sell it.

You see, consumers buy things based on one very important thing, and it's NOT the fancy features of your product.
 
A famous Harvard study uncovered one of the biggest misconceptions in the world of buying behavior - believing that people buy based on features and benefits. 

It's just not true.

What Harvard discovered is that 95% of purchasing decisions are made SUBCONSCIOUSLY. 

They are made by EMOTION, not logic.

Product specs can inform and be "cool," but the FEELING your product or service creates is 100x more powerful.

And I dive into this very concept on a recent episode the Rilla Coaches Podcast, where I relive the one sale early in my career that made me realize this powerful concept.

Check it out at the link below!

*𝘈𝘯𝘥 𝘪𝘧 𝘺𝘰𝘶 𝘩𝘢𝘷𝘦𝘯'𝘵 𝘺𝘦𝘵, 𝘨𝘦𝘵 𝘺𝘰𝘶𝘳 𝘵𝘪𝘤𝘬𝘦𝘳 𝘵𝘰 𝘵𝘩𝘦 𝘙𝘪𝘭𝘭𝘢 𝘔𝘢𝘴𝘵𝘦𝘳𝘴, 𝘸𝘩𝘦𝘳𝘦 𝘐 𝘸𝘪𝘭𝘭 𝘣𝘦 𝘫𝘰𝘪𝘯𝘦𝘥 𝘣𝘺 𝟧𝟢+ 𝘰𝘧 𝘵𝘩𝘦 𝘵𝘰𝘱 𝘴𝘢𝘭𝘦𝘴 𝘤𝘰𝘢𝘤𝘩𝘦𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘤𝘰𝘶𝘯𝘵𝘳𝘺, 𝘪𝘯𝘤𝘭𝘶𝘥𝘪𝘯𝘨 𝘪𝘤𝘰𝘯𝘪𝘤 𝘴𝘱𝘰𝘳𝘵𝘴 𝘤𝘰𝘢𝘤𝘩𝘦𝘴 𝘗𝘢𝘵 𝘙𝘪𝘭𝘦𝘺 𝘢𝘯𝘥 𝘊𝘰𝘢𝘤𝘩 𝘒. 𝘓𝘪𝘯𝘬 𝘵𝘰 𝘳𝘦𝘨𝘪𝘴𝘵𝘦𝘳 𝘪𝘯 𝘵𝘩𝘦 𝘤𝘰𝘮𝘮𝘦𝘯𝘵𝘴 𝘣𝘦𝘭𝘰𝘸.

https://lnkd.in/dvEpA-q5

Patrick J. Johnson, Jake Bell, Sebastian Jimenez, Will Gao

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