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Results-oriented, visionary Marketing leader with a solid record of driving sales, profits and market share to new heights. Excel in designing highly effective online marketing strategies that reduce cost per customer acquisition and dramatically improve the ROI on marketing expenditures. ~ Delivered a Record $400M in New CD accounts ~ ~ Slashed Customer Acquisition Costs 56% to a New Low ~ ~ Increased Page Views 500% to over 15 Million per Month ~ A hands-on leader and Internet Marketing and Loan Operations Executive with the proven ability to deliver dramatic improvements in revenues and customer loyalty. Solid knowledge of SEO, SEM, CPC, CPA, and CPM conversion methods. Extensive experience in managing successful marketing strategies for the online payday lending industry and lead generation. Areas of expertise include: Market & Competitive Analysis – Marketing Strategies & Campaigns – Branding & Positioning Project Management – Promotions Management Loan Operations - Increased loan volume with minimal increase in paid staff Joint Marketing Relationships – Vendor & Relationship Management
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