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• Leadership: Manage entire creative department (art, copy, production, studio, editorial, project management): creative lead on all Client relationships and new business pitches • Vision: Apply classic communication techniques (benefits over features, people over “targets”, messages over “content”) to emerging technologies and communication platforms to develop creatively distinct, lasting, and persuasive impressions and experiences • Strategic: Translate complex ideas into simple strategies that can be brought to life as compelling creative work, lead Client strategy workshops, ensure all work reflects the latest strategic developments, and consistently challenge strategic status quo as a means to push creative • Business Development: Extensive experience as creative lead on all new business pitches. Proven ability to creative the big story as well as the script that develops that story in a winning way: developed original interactive workshop approach in a new business setting to turn any pitch into a home game • Management: Matching Client needs to creative talent: load-levelling between huge AOR accounts, smaller assignments, one-off projects, and new business pitches. Lead and coach young, intermediate, and senior talent, focusing on developing individual creative voices whose collective tone establishes the identity of the Agency • Specialties: Extensive experience in Oncology, Cardiovascular, Diabetes, Rare Disease, Ophthalmology, Infectious Disease (including HIV/AIDS), Women’s Health, Gastroenterology, and Endocrinology
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