Zeno Group Canada

-Public relations Account Director specializing in tech and Web3 clients

Account Director

Self Employed

-Provided strategic communications counsel and content development services to a variety of Web3 clients operating in the blockchain, NFT and cryptocurrency industries.

Web3 Project Consultant

Zeno Group

-Continuing to lead Turkey Farmers of Canada and Bangarang Hard Seltzer accounts
-Managed media clearances for spring TV fights for both of my key accounts 
-Working with US-based Zeno Sports & Entertainment division to assist with media relations and communications programs related to pro sports leagues including the PGA/LPGA Tours, Formula 1 and SailGP
-Joined Zeno Group's Diversity, Equity & Inclusion (DEI) Committee to continue to educate myself on extremely important issues that need addressing both at work and societally 
-Joined Zeno Groups Marketing Committee. Launched agency's first-ever Canadian-specific LinkedIn page, where I post relevant client news, award wins and employee profiles.

Senior Account Manager

-Lead the agency's Turkey Farmers of Canada and Bangarang Hard Seltzer accounts
-Primary agency responsibilities included PR and media relations planning and coordination, day-to-day client management, communications (internal and external), partnerships and budget oversight
-Planned and delivered 2020 earned media relations campaign that exceeded annual impression KPIs by 495% and won an IABC/Toronto Award of Merit
-Helped launch The Wishbone Project, the Turkey Farmers of Canada's national charitable umbrella for giving through funds and food that went live during the onset of the pandemic
-Co-led PR campaign that generated over 500 pieces of content for TFC's owned channels throughout 2019-20
-Developed strategy and executed Bangarang Campus Ambassador Program featuring 45 19+ Ontario college students

Account Manager

IABC/Toronto

-Oversee all volunteer and mentorship activities taking place at IABC/Toronto
-Ensure all Board VPs receive volunteers to assist with their portfolios throughout the year
-Develop strategy and overarching plan for Volunteer and Mentorship portfolios
-Developed Mentorship Program strategy and coordinated launch 
-Participate in monthly board meetings

Vice President, Volunteers and Mentorship

Zenergy Communications | Communications Zenergy

-Managed half of the agency's client portfolio (tech, retail, entertainment, government)
-Developed, wrote and edited original content tailored to different industries (blogs, newsletters, web copy, wireframes, social media, etc.)
-Managed media relations on behalf of clients and liaised with media sources
-Managed 10+ social media accounts daily both in-house and external
-Planned events, distributed media releases and coordinated media attendance for key announcements and in-person events 
-Developed workback schedules and strategy documents for client campaigns

theScore, Inc.

-Managed content flow in and out of Canada's most popular sports app
-Made split-second decisions on 1,000+ pieces of content per shift that played key role in customers' general attitude towards app 
-First-ever employee to be hired full-time in this role
-Onboarded and trained new employees
-Also wrote and published breaking news stories related to the NFL, as needed

Digital Content Manager

Ryerson Review of Journalism

-Managed partnerships and developed several new ones for the outlet
-Oversaw a completely balanced budget during academic year
-Coordinated two major conferences attended by 100+ 
-Wrote 5 articles during semester, including one that was featured in RRJ Print Edition
-Fact checked colleagues' features and stories

Managing Editor, Business and Audience Engagement

Shop Bonsai

-Developed and implemented content strategies
-Oversaw a team of freelancers daily
-Wrote, edited and created content daily
-Identified trending and topical subject matter of interest to Bonsai's readership

Chief Copywriter and Content Specialist

Smart & Biggar/Fetherstonhaugh

-Managed communications at Canada's largest intellectual property law firm
-Oversaw team of 7 employees
-Coordinated with law firm employees and business executives across the globe daily
-Worked directly with firm's top lawyers and HR executives to implement new strategies and systems

Manager, Communications Department 

With over a decade of experience in communications, Dan has led client campaigns across a range of verticals with a focus on strategic and crisis communications, media relations, influencer relations, brand building and storytelling. 

Outside of his role as an Account Director at Zeno Group, Dan enjoys diving down the rabbit hole that is Web3, sports (playing and watching), outdoor exploration and spending time with his family.

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