Automotive Transformation Group, a Keyloop company

Paid Social Specialist

PeopleScout UK

Built and trained a team, with team members from India & Poland, to deliver £1.3 million of revenue in 2022 - a department record, the previous best was £1 million.

Proven experience delivering Paid Social Media campaigns through Meta’s Ads Manager, Twitter (X), Snapchat, Pinterest, Google Display Network, TikTok, LinkedIn & Reddit.

Volume of campaigns roughly ranged from 10-14 campaigns a week, to 500-700 campaigns per annum.

Proven track record of successfully executing paid social media strategies across a range of clients and industries that included (but not limited to) - the AA, VMO2, Lloyds Banking Group, Vets4Pets, Diageo, Government Legal Department, DVLA, Arup, Ministry of Defence, the NHS & Essex County Council.

Experience delivering campaigns across territories including (but not limited to) UK, USA and Europe, clients included Nordstrom, Legoland, Diageo, Marriott International, Waste Management & SPX Flow

Delivered a paid social campaign that helped to produce 32,000 hires in two months for Nordstrom

Experience designing and/or conceptualising high performing creative and writing winning ad copy

Advanced proficiency in Word, Excel, Powerpoint and other reporting/ monitoring systems

Experienced in presenting and managing senior stakeholders, both internal and external

Digital Campaigns Manager

•	Build and execute media campaigns through research, platform validation, benchmarking, messaging and audience identification
•	Generate, edit, publish and share on brand content (original text, images or video) that builds meaningful connections and encourages people to take action
•	Manage the creative process for each campaign and follow up to date best practice and process  
•	Provide regular analytical reporting and analysis on media campaign performance and customer sentiment
•	When project scoping, translate stakeholder/user needs, and assess suitability of media awareness campaigns using this to provide proposals/documents for our internal sales teams
•	Internal and account management with client service team and Candidate Generation colleagues 
•	Provide appropriate support/advice to the client service teams, to encourage growth
•	Write content management timetables
•	Building social media campaign plans that suit the client's needs taking into account audience, time, cost, and messaging
•	Keep up to date with industry developments and innovation making recommendations that ensure PeopleScout are utilising the most effective options for our clients
•	Create, develop, drive or participate with product innovation
•	Look for new ways to improve or drive efficiencies within the products we deliver
•	Generate edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages people to take action
•	Set up and optimise company pages to increase the visibility of a company’s content
•	Moderate all user-generated content in line with the moderation policy for each community
•	Execute editorial calendars and syndication schedules
•	Continuously improve by capturing and analysing the appropriate social data/metrics, insights and best practices, and then acting on the information.

Digital Marketing Executive

PeopleScoutUK is a leading resourcing, employer branding and communications business. 

•	Build and execute social media campaigns through research, platform validation, benchmarking, messaging and audience identification
•	Manage all social media advertising channels such as Facebook, Twitter, LinkedIn, Google + Instagram and Snapchat
•	Generate, edit, publish and share daily content (original text, images or video) that builds meaningful connections and encourages community members to take action
•	Creates marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules.
•	Monitor and report on performance on social media platforms using tools such as Google Analytics
•	Conduct regular content audits both on and off social media
•	Manage the creative process for each campaign
•	manage and facilitate social media communities by responding to social media posts and developing discussions
•	Follow up to date best practice and process  
•	Provide regular analytical reporting and analysis on social media campaign performance and customer sentiment
•	Regularly liaise with clients via telephone, email, conference calls or face-to-face

Social Media Consultant

Betting Tips +

Providing betting previews for a range of leagues including:

Premier League Previews
La Liga Previews
European Football Previews

Articles are between 350 and 500 words in length and they provide information on the teams involved, the venues, their current form and an insight into the betting odds on the games.

Football Writer

The Specialist Works

Trainee AV Executive 

Dentons Digital

•	Extensive knowledge of Social Media Campaigns on Facebook and Twitter.
•	Developed and implemented campaigns for Social Media platforms and provided detailed
        analysis for clients upon completion.
•	Managed project deadlines and monitored milestones through completion stage
•	Directed and coordinated marketing activities and policies to promote products and services.
•	Worked with the communications team to drive internal promotion of company programmes,          initiatives, guiding principles and mission.
•	Collaborated with developers, advertisers and production managers to market products and services.
•	Coordinated art and graphics creation for effective merchandising.
•	Created high-quality marketing strategy documentation, including product marketing briefs, FAQs and objection handling documents.
•	Developed and implemented campaigns for email, online advertising, search engines and direct mail.
•	Wrote off-site SEO content such as press releases, guest blog posts and informational articles.
•	Working knowledge of Microsoft Access, in relation to placing orders for the digital campaign       orders and as a way of updating and maintaining client details.
•	Multi-tasking skills and experience of managing various social media platforms
•	Experience of building online communities, growing engagement and followers, likes and shares across social media channels for a business
•	Good knowledge of digital marketing and how social media works as part of a bigger picture when it comes to business development
•	Demonstrable experience of writing successfully for online channels

Digital Media Support Executive

Sainsbury's

To provide excellent customer service
Effective group work and ability to work alone required
To organise breaks, lunches and manage queues
Multi skilled and am able to work on a variety of departments
Able to manage customers and colleagues effectively
Cash up the checkouts effectively and correctly
Can lock up the department safe and effectively at the end of store opening hours

Through my time at Sainsbury’s I have developed excellent oral and written communication skills, with the ability to work effectively with a range of individuals, effectively on my own and as part of a team.

Checkout Assistant

Chelsea News

Chelsea News was built to bring all the relevant news about Chelsea to the fans. Starting in the summer this year, we first built a barebones website and then built an iPhone and Android application to run off it.

The main aim of this website is to provide all the Chelsea news, transfer rumors, high quality Chelsea articles, and all the stuff you need to know about Chelsea Football Club to football and Chelsea fans wordwide! 

My particular role within the set up is to sub edit articles from the variety of contributors and to also provide articles about the club, be it about reported transfer rumours, pre and post match news and match write ups as well.

Contributing Editor

University of the West of England

Researched, planned and authored a 2500 word piece on the impact of the internet on journalism and the increasing impact social media has on journalistic practices.
I have also produced regular content for multiple platforms for the University website Bristol Life and have run both the Facebook and Twitter accounts on a regular basis for this site as well.
Developing television packages weekly for the Newsroom at University, 2-3 minutes in length,
including Interviews, vox pops and GV's to support stories.
Have produced multi-platform content for the University website ‘Bristol Life' for over two years.
Multiskilled within the newsroom able to perform roles such as sound and visual mixing, scriptwriting,presenting, producing and camera work.
Proficient with hardware and software for video and audio editing and production such as Avid and
Adobe Audition. IT skills, proficient in Office package including Word, Excel and PowerPoint.  
Highly experienced in the use of Facebook, Twitter, Vine and Instagram to produce and convey stories.
Highly experienced in the use of the content management system WordPress and the utilization of
SEO through this format.
Strong editorial judgement with a commitment to accuracy, fairness and balance Proven journalistic
ability ranging from researching and sub-editing to editing
Ability to prioritize work and make resource decisions accordingly
Educated to the Broadcast Journalism Training Council (BJTC) standard.

Student

Bristol Rovers Football Club

I worked for Bristol Rovers for a period of 3-4 months and helped to cover all the events of the football games on software called LiveScore. It works basically as a tool to provide running commentary for those not at the game, I personally had a great time working on the games and it is definitely something I would love to do again.

Work experience

I currently work as a Paid Social Specialist at ATG.

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