Daniel L.

Co-Founder, CEO

The smart virtual sales floor and dialer powering the best outbound sales teams

I’m excited to announce our biggest product launch ever (and my first-ever acting gig)

Since releasing our AI Dialer 3 years ago, we’ve helped thousands of the world’s best sales teams generate billions in pipeline and become the go-to solution for calling

Today we’re launching 𝐍𝐨𝐨𝐤𝐬 𝐀𝐈 𝐒𝐞𝐪𝐮𝐞𝐧𝐜𝐢𝐧𝐠

We’ve extended the magical experience of the dialer across every outbound workflow: from building lists to researching accounts and writing emails

Our AI Sequencing, Dialer, Signals, and Coaching now form what we call the Nooks Agent Workspace — a unified system for reps to run intelligent, multi-channel outbound

Our own sales team has always been strong on the phone, but since we switched off Outreach last year to Nooks AI Sequencing, we’ve doubled pipeline generated from emails via better buying signals, account research, and personalization

The AI email drafts are so good, our SDRs get responses from sales leaders every day complimenting how thoughtful and well-researched they are

Over 100+ teams have made the switch and have seen similar results

If you’re frustrated with your current stack, we can help make sure you're leveraging the full capabilities of frontier AI

And I’m incredibly excited that we’re only scratching the surface of what’s possible

We already have a sizable waitlist. Comment “Nooks Sequencing” and we’ll fast-track you for a demo 💜

Dan Lee

200+ Nooks cooks flew in for my birthday today. What more could I ask for?

Okay I’ll admit — dates happened to line up nicely with our SKO. But we decided to do things differently this year.

Instead of a traditional SKO we ran a full “GTM hackathon”

The energy in the room was incredible. Kind, curious, ambitious people all obsessing over product and customers

I’m feeling very grateful and very excited for this next year of life

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We’re hiring our first Head of Design at Nooks.

If you're excited about designing frontier interfaces for human-AI collaboration, you should check this out.

In sales, the future isn’t AI replacing people — it’s humans and agents working together.

That means the design challenge is entirely new.

A few things that make this role especially interesting:
 • The average Nooks user spends 3+ hours/day in the product
 • Our DAU:MAU is 65% — people rely on Nooks every single day
 • We own the full action space for reps: calls, emails, research, prospecting, coaching, collaboration, etc.
 • We’re building a system of agents that can act autonomously but also know when humans need to step in — and learn from that feedback loop

If that excites you (or someone you know), let’s talk!

For our launch this week, I sat down with Sophie for a deep-dive on GTMnow. We talked about:

1. How we decided now is the time to launch AI Sequencing
2. Why sales is fundamentally human and how we're building for this human-led future
3. How sales is like chess - understanding the board before making the moves
4. How Nooks is different from legacy sequencing tools and all the "signals" tools
5. How we've evolved from a virtual classroom in 2020 to the agent workspace for sales today
6. Our 6 core values and "Ask Why" as a core operating principle
7. How we think about making sales sexy for the best engineers

Give it a listen! And let me know if you think we should give out some "Make sales sexy again" tote bags 💜

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