Wild Planet Foods

Brand Manager - Engagement

Elixinol

- Responsible for all aspects of email marketing that delivered over 50% of the company’s gross revenue in 2021, including content planning, scheduling and performance tracking
- Partnered monthly with the Marketing Director to establish overarching integrated marketing calendar
strategy and build channel plans
- Grew email revenue by 24% YoY and increased average open rate by 42% through building a customer
segmentation program and developing a dynamic content strategy
- Developed and implemented an updated email flow strategy resulting in +60% YoY revenue growth and
increased open rates by +49% YoY
- Track and report monthly on email KPIs, insights, key learnings, A/B test results and new customer growth ensuring data-driven decision making
- Implemented subscription and loyalty/referral program launch and developed marketing strategies resulting in a combined revenue contribution of over $180K in the first 6 months
- Supported a five-month website platform transition from Magento to Shopify through owning site content strategy, asset briefing and handoff between creative and eCommerce teams
- Managed affiliate partner and responsible for maximizing monthly budget, tracking KPIs (ROAs, ECR) and program optimization
- Executed monthly SEO strategy: develop content based on keywords with high search volume, low competition
- Coordinated customer outreach campaigns to better understand the eCommerce shopper and receive feedback on product offering
- Served as project manager (PM) for creative team - assigning tasks, managing timelines, creating briefs, providing actionable creative feedback and tracking projects to completion

Senior Marketing Manager

PopSockets

- Manage, build and execute global integrated marketing campaigns that leverage multiple channels, including email, eCommerce, paid advertising, social media, and PR, resulting in 40% revenue growth between 2018 and 2020
- Build out and maintain annual marketing calendar: track & plan email marketing campaigns, support new product launches on social platforms, schedule homepage asset changes based on click-through and revenue
- Make data-driven marketing decisions based on real-time sales, past sell-through and KPIs
- Manage marketing campaigns for brand partnerships that include OtterBox, Burt’s Bees, TikTok, Dunkin' Donuts, Vera Bradley, Swarovski, Denver Broncos, Dallas Cowboys, and more than 40 national charity partners
- Develop marketing strategies for social impact and philanthropic initiatives generating brand awareness and raising more than $1 million for charity partners
- Global digital marketing channel lead responsible for integrated marketing campaign planning and strategic development for regional teams (EMEA, LATAM, APAC) including comprehensive digital and social activations, maintaining project management tools, and translations for marketing assets and eCommerce
- Work cross functionally with supply chain, doc control, eCommerce, development, creative and product teams to ensure outward facing product information is accurately represented on the website, in marketing assets/creative briefs, and in retail

Global Marketing Manager

Global Marketing Coordinator

Anthem Branding

Anthem Branding's roster includes a variety of Fortune 500 clients as well as some of the world's most progressive and forward-thinking companies. I am responsible for managing a wide variety of key accounts. I help curate unique promotional products, custom branded apparel & merchandise that create emotional connections with our client's target audiences. I help oversee budgets, timelines and domestic and offshore projects from design to final production.

In addition to all Account Management responsibilities, I provide value by the following:
- Work cross functionally with the Marketing, Production and Creative Departments to develop and evolve project process to streamline workflow, improve operations, and increase output
- Work closely with Account Directors to plan and execute educational workshops to foster team members' growth
- Review KPIs regularly to increase efficiencies and evolve our processes with an agile mentality
- Work daily with Account Managers, Account Directors, and across departments to onboard new clients, and identify needs and opportunities for growth
- Provide strategic guidance to all account staff and mentored new account coordinators
- Work directly with the Marketing Department to define key attributes of current and potential customers to maximize targeted marketing efforts
- Played a pivotal role in the early adoption of the agency's CRM platform, Hubspot, offering guidance on how to best implement the platform to support our specific needs and nurture relationships with our clients

Senior Account Manager

- Grew customer retention by nurturing existing client relationships and ensuring satisfaction with deliverables
- Supervised project execution from ideation, to concept, production and through to delivery
- Responsible for managing key accounts who collectively represent the top 15% of agency revenue
- Collaborated with clients to understand their needs and provide the most optimal creative approaches and solutions to successfully achieve their goals
- Worked across departments to manage the financing and timelines of projects currently in the pipeline
- Presented curated proposals to customers which included relevant on-budget product solutions and partnership opportunities
- Negotiated with production partners, domestically and internationally, to meet client budgets and maximize margins
- Translated client requests into meaningful briefs for our creative team
- Played an integral role in bringing in new opportunities and fostering existing client relationships that grew the business through repeat business and referrals
- Provided guidance during the hiring process to help HR determine the most suitable candidates for the position
- Trained and mentored new account coordinators to get them acclimated with role responsibilities, company procedures, and to help them progress in their career
- Lead 90 day review for new staff to discuss goals for growth within the company and to provide constructive criticism

Account Manager

- Seen as a trusted resource for developing client and partner relationships and recognized for my professionalism
- Provided valuable support for, and directly reported to, company Principal
- As I was hired during an early stage of the company, I played a pivotal role in the internal growth of the organization and establishing its unique culture
- Acted as the primary contact for external communication
- Managed projects from conception to final delivery, including making sure projects were completed both on time and on budget
- Researched relevant product and design solutions
- Created pricing estimates and client proposals. Responsible for determining the price to each client, so pricing was strategic and based on multiple project factors (budget, target price points, market value, creative time required, and more)
- Translated client goals and project parameters into meaningful creative briefs to communicate clear direction to the creative team, maximizing internal efficiencies and ensuring customer satisfaction
- Proficient in the project management platform, Workamajig, and worked with the operations team to develop best practices in using the platform to achieve project goals.

Account Coordinator

Ellen Bruss Design

- Managed a team of four designers and provided support by planning individual daily schedules to increase efficiency
- Controlled project work flow as new projects came in based on availability, work load and relevant skills
- Meticulous proofreading and checking design work against creative briefs and client requests.
- Monitored and channeled communication throughout the office
- Held the responsibility of running the daily staff meeting to provide company-wide updates on current project status and upcoming deliverables
- Successfully organized and implemented a social media campaign to increase presence on Facebook, Twitter, Pinterest, and Instagram

Traffic Manager

Terry Hines & Associates

- Engaged audiences in upcoming films through social media networks and the creation of ancillaries 
- Generated media coverage within the greater Denver area, and created supplemental media materials such as press kits and news releases
- Fielded media requests regarding promotional events
- Researched appropriate targets, target audiences, and venues for public events and giveaways to maximize interest and reach the most relevant demographic.
- Responsible for collecting reactions and feedback from audiences and presenting the findings back to the client

Public Relations Intern for Walt Disney Studios and Screen Gems

Accomplished project manager and branding expert with 10 years' experience collaborating with clients and executing strategic marketing plans. Passionate about bringing creative solutions from concept to execution that satisfy customer needs and align with their goals. 

Organized, self-sufficient, and enthusiastic professional with a knack for excelling in chaotic or unpredictable situations. Strong attention to detail. Ability to work with multiple clients simultaneously. Experience with unique creative projects and innovative marketing campaigns.

Project Management Specialties: 
Nurture client relationships, establish campaign goals, manage budget and timeline, brand positioning, collateral development, multi-tasking, project organization, verbal and written communication

Team Management Specialties: 
Process innovation and implementation, employee management, internal structure development

Tools: 
Workamajig, HubSpot, Basecamp, Adobe Creative Suite, Gsuite, Microsoft Office Suite, Keynote, Slack, BrandFolder, Asana, SmartSheets, Trello

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