Dana Gardner's Linkedin Analytics

From a unique perch at the intersection of IT market analysis, online content production, and social influence, I deliver powerful digital business transformation insights. The culmination of 30 years of tracking IT advances and disruption -- and 38 years of interviewing some of the smartest people in their IT fields -- generates compelling digital content on what works best as businesses struggle with transformation. Such experience also generates process innovation and efficiency to produce a continuous stream of content – now at 875-plus podcasts over 18 years on how-to success stories – quickly and affordably. But high-quality content on-target and on-budget alone are not enough for superior business outcomes and marketing impact. By adding my global social media audience of 17,000 Twitter and 172,000 LinkedIn followers to the mix means exposure and influence to enterprise IT decision-makers. Beginning as a journalist and editor in global technology industry news, over time I evolved into a research and analysis specialist with practical insights into the rapidly advancing world of internet infrastructure and related software platforms. By 2005, I was eager to apply this expertise by founding a project-based media concern, Interarbor Solutions, LLC, that pioneered a sponsored, multi-media content development business model, specifically for social media distribution of IT success stories. Today my competencies span the areas of content planning and production, penetrating interviews, marketing prowess, and social distribution. Specifically, my services include market analysis, content strategy consulting, and rapid and steady full-service production of on-target digital B2B content.