Dana Herra 🍊's Linkedin Analytics

I’m the Goldilocks of content strategy. Most of the teams that come to me are either underthinking their strategy (vague goals, haphazard creation, throwing spaghetti at the wall to see what sticks) or overthinking it (a detailed omnichannel content plan without the resources to carry it out). Either way, they’re frustrated and stressed out. I help them find the sweet spot that’s juuuust right. Because it’s not enough to “make content.” That content wants to shine. It needs clear goals. Measurable metrics. A unique brand voice that can only come from you – especially in this era of bland, AI-generated noise. Now, the most beautiful content marketing strategy in the world won’t work if you don’t have the bandwidth to execute it. So we work on that, too. I help you drill down and focus on the channels and messages that will give you the most impact. To give you consistent execution support, I provide workflows, templates – even completely done-for-you content pieces. And every quarter we take stock. We measure our success based on the KPIs we set up at the beginning. We adjust. Marketing is all about experimentation. These quarterly check-ins are how we figure out what’s working and eliminate what’s not. I can help you: 🍊 Clarify your brand, including your unique position and brand voice 🍊 Build a messaging strategy that focuses on what your audience needs 🍊 Create quarterly content marketing plans that include an editorial calendar, workflows, and metrics so your content gets more effective over time 🍊 Create captivating website copy so when your content drives people to your site, your brand message continues moving them toward the sale 🍊 Execute on your content plan with written content like case studies, white papers, and articles The best way to figure out what I’m all about is to follow me here and through my Substack (link in my Featured section). The best way to know if I’ve got what you need is to set up a free, no-pressure, hand-to-God-I-won’t-try-to-sell-you discovery call. (DM me or visit my website – link up top by my name and location). Till then – later, gator! 🐊