Dana Herra 🍊's Linkedin Analytics

There are two approaches to building a personal brand: 1. Hand it off to an assistant, post occasionally, and share generic company news. 2. Follow a strategy with a clear message, a targeted audience, and a unique point of view. Most executives pick the first. It feels easier. But since when is "easy" the way to success? You didn’t get where you are by half-assing it the easy way. Especially when the easy way doesn’t work. Maybe you’re stuck in a middle approach. But that doesn’t feel good either. You’re posting, but struggling to connect with your audience. Visibility is low. Engagement is lower. And people don’t really “get” what you’re great at—even if they know your name. Pretty discouraging, especially when it's a struggle to find time for content to begin with. Almost enough to make you give up. Except… If you left your company, would you have the connections to pivot to a better role or high-paid consulting? Are board positions and speaking gigs going to people less qualified but more well known? And why are those people “thought leaders” when their ideas aren’t even that good? If you had a goal-oriented brand strategy (and someone to help you execute it): You’d build a reputation for insightful expertise. You’d have an audience that knows you, respects you, and wants to work with you. And you wouldn’t have to stare at a blinking cursor wondering what to post. I can hear your eyes rolling. But I’m serious. You can get there. Here’s how. 🍊 Using insights about you, your audience, and your competition, we develop a clear, uncopyable position and message. 🍊 We build a content blueprint focused on impact—not “posting three times a week.” 🍊 We create powerful content that sounds unmistakably like you (even if you didn't write it). I help leaders build a brand that unlocks opportunities and positions them as the influential voice their career has earned, with no content stress. Here’s what my client Lauren said: "Give Dana a ring if you’re looking to develop clear messaging and thoughtful content. She‘s a great researcher who knows how to take my ramblings and put structure around them. And she’s an awesome person to work with.” And my client Brian: “Apart from always meeting deadlines and staying on budget—which she makes look easy—the creative, custom strategies and deliverables Dana provides continue to amaze my team.” I could go on, but I’m out of characters. If you’re serious about building a brand and being known beyond your company, let’s talk. DM me or email dana@herracommunications.com