Quest Software

Marketing Communications Senior Advisor

Binary Tree - Powering Enterprise Transformations

I have held a few different titles in my time at Binary Tree but my core emphasis has always been to develop marketing content and collateral that provides a clear and compelling case for buying Binary Tree enterprise email, directory and server migration software and services.

Senior Manager, Content Marketing

Wolcott Group

A messaging, ERP and identity management-focused consulting firm and developer of the Automated Deployment Toolkit and ClientSync software products for IBM Lotus Notes and Domino.

Accomplishment Highlights:
•  Revitalized the brand with a new company logo, product logos, web site, and sales collateral
•  Developed thought leadership program to promote new offerings and focus on information security

Director of Marketing

Technology Marketing Consultant

Clients included NeTeam, NeTeam AVI, Bizfon, Xteric, 4TechWork and ProSource Solutions.

Accomplishment Highlights:
•  Developed new messaging and all new communication tools for NeTeam
•  Authored a NeTeam report on wireless in healthcare that won a Bitpipe 2004 White Paper Award
•  Developed new information architecture and content for IT staff augmentation firm, 4TechWork

Independent Technology Marketing Consultant

Secant Technologies / Acero

Managed the launch of the ModelMethods software brand, a model-driven software development platform, as well as the rebranding as Acero when the company merged with a spin-off from Incyte Genomics.

Accomplishment Highlights:
•  Influential in securing Crossroads A-List and Frost & Sullivan Product Innovation awards

DigitalDay

This web development firm changed its name from Mozes Cleveland to Digital Day when it was merged with Quest4mation in March 2000. I managed the web development projects for the Sherwin-Williams account among others.

Sr. Project Manager

Econex

This startup was a joint venture of Nova Corp., KeyBank and FirstEnergy that launched an SaaS eCommerce platform on KeyMerchants.com before being acquired in total by Nova Corp.

Telxon Corporation

Telxon was the original developer of the gun-shaped wireless handheld barcode-scanning computers you would see in Walmart stores. Telxon was acquired by Symbol Technologies, which was later acquired by Motorola. I also developed marketing communications for Telxon subsidiaries Aironet (now the enterprise WiFi brand of Cisco), Itronix, and Metanetics.

Director of Marketing Communications

Basicomputer Corporation

Basicomputer was a large regional dealer of PCs from IBM, Apple, and HP.  Basicomputer was acquired by Future Now.

Manager of Marketing and Advertising

Dan has multiple decades of B2B tech marcom and content marketing experience for software companies, hardware manufacturers, and systems integrators. Dan has received multiple corporate awards for excellence in marketing communications and has authored many case studies, presentations, videos, webinars, webpages, white papers, and other content instrumental in propelling the marketing and sales of technology solutions.

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