Digital Beats

Founder & Head Of Search

Loop Automation Studio

Head of Client Services

Return on Interest

I am currently building my new business which aims to help companies establish and get the best out of their digital assets. There is little benefit in having a great website if you cannot get your audience to visit it, and more importantly - engage with it. 

I have experience working with some of the largest brands in Australia and globally. Previously, I have been involved in overseeing large scale online marketing campaigns, but my real passion is understanding my clients' business deeply which helps me understand their audience. Without this, success is far from guaranteed. 

Currently I am working with a number of prestigious web development companies assisting with their clients' projects; as well as directly with reputable Australian brands across key verticals.

Founder & Managing Director

FirstClick Consulting

Responsible for managing accounts for some of FirstClick's largest clients based in Melbourne.

Tasks include management and optimisation of accounts through Google, Yahoo, Bing and Adlux; liaising with clients to optimise landing pages to improve conversion rates and user experience; providing clients with reporting and insights into campaign performances.

I have also assisted management with recruitment and training procedures.

SEM Manager

Account Lead for some of FirstClick's largest clients. Involved in strategy, stakeholder management and SEM implementation across a range of client verticals

Snr SEM Account Manager

SEM Account Manager

Populis (Previously GoAdv)

Manager of Populis' Online Marketing Operations in Paid Search.

Online Marketing Manager - Paid Search

OutHaus

Responsible for Online and Offline Group Marketing activities. Design and production of company collateral, guerilla marketing initiatives, business prospecting, loyalty marketing.

Group Marketing Executive

Dixons Stores Group

Responsible for day-to-day management of PC World website, including CRM management, content creation and management, uploading new products to site and liaising with web development agency to improve user experience and ROI.

Direct Marketing Assistant

In an increasingly competitive digital landscape, where Google, Facebook and Instagram ad costs soar, I leverage in-house, custom-built AI systems to boost client appointments and sales. With 18+ years in strategic digital marketing, I now blend my expertise with tailor-made AI solutions, helping clients slash marketing expenses while maximising growth.

Stop scratching your head with countless off-the-shelf "silver bullet" tools. Get serious about AI. Book an appointment today and learn more.

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