Dane Hamer

WAYE

WAYE, powered by Orbu.Ai, is at the edge of web3.ai technology, blending creativity with advanced digital solutions.

We combine storytelling, community, culture, blockchain, and AI to shape the internet’s evolution, marking our expertise in developing innovative tech, user acquisition, user experience, product and brand IP design through our journey from Web 1 to Web 3.

Our mission is to create a safer, simpler, fairer, and more accessible web3.ai experience for all.

Our flagship products and services - Agentic AI, Orbu.AI swarm intelligence, The Orbu.AI prediction game, The OG Battlefront game, Collectibles, The $WAYE Arcade Token, and web-OGs - encapsulate this ambition 📟 👾

Co-Founder Co-CEO

MetaKing Studios

Senior advisory partner across creative growth strategy, User Acquisition, UX, brand design, creative operations, community, product marketing, partnerships and business growth. Advising on business development and financial strategies for the organisation, monitoring goals and adjusting plans to meet them, and working closely with leadership to ascertain goals, vision and strategy.

Lord of Growth

User Experience, User Acquisition, Creative strategy, brand design leadership, overseeing internal creative operations, community, product marketing, partnerships and growth as top-level leadership overseeing department managers.

Developing business and financial strategies for the organisation, monitoring goals and adjusting plans to meet them, working closely with the CEO to ascertain goals, vision and advising on strategy, creative, partnerships, business development and organisational architecture.

Vice President

Seascape Network

Director of Growth & Marketing

parrotprint

Brought on board a brand-led, DTC eCommerce, tech start-up to partner with the owner. Responsible for the Product Development, UX, Brand creation and growth. Marrying all aspects of marketing, sales, and product development, to ensure the brand can scale profitably, fast. Leadership across marketing, sales, and product development teams. Looking for areas of deficiency/opportunities for growth and improving commercial metrics. Working with the Founder/Owner strategically driving business development, revenue, and profit to achieve the brands' ambitious goals.

Partner / Chief Growth Officer

OPPO

Headhunted to drive growth and profitability for a business starting up within the EU in the global consumer technology sector. I devised high-impact marketing strategies, boosted brand presence and designed digital capabilities across the product portfolio.

Critical to success was the ability to deliver an accelerated growth strategy across Digital (UX/SEO, CRO), Media (SEM, PPC, Biddable, DCO, Performance remarketing and ATL), Brand, Creative, Social, Content & E-commerce.

- Boosted revenue and increased market share through the development of a digitally transformed, COVID proof, marketing plan.
- Positioned the brand as #3 in purchase intent competing with Apple and Samsung via implementation of a high-impact SEM strategy
- Conceptualised and implemented biddable media strategies across Search and Social remarketing, that achieved incremental traffic and acquisition.
- Envisioned/implemented the Google Data Studio Performance Measurement Dashboard to track performance and help capture insights/analytics to make informed data-driven decisions for eCommerce / CRM pilots.
- Achieved the #1 Amazon Best Sellers Phones via targeted eCommerce initiatives/improvements to increase ROAS.

Head of Digital & Media

O2 (Telefónica UK)

Strategic lead across performance channels, collaborating with multiple partners to deliver growth DTC and through partners on technology, entertainment + music, along with the media application of digital, live broadcast, ATL & PR with various agencies & partners. Curating media assets & publishing through traditional broadcast & innovative performance marketing against specific audiences, followed through with real-time, in-flight optimisation based on data-driven performance, observations & insight.

• Creative, media & experiential: Recognised for 9 different awards
• Developed & drove the implementation of a new video blueprint. Honoured with 3 awards.
• Continuous Media Improvement: Define clear KPIs for campaigns in media planning, to optimise for best performance, driving profitable growth through orders & subscriptions.
• Commercial Partnerships: Netflix, Disney (Star Wars), OnePlus, Apple, War Child, JCDecaux, Clear Channel, Sky Media (MTV etc.), Boiler Room, Global Radio (Capital, Heart, Radio X), Mashable, Metro, Samsung, Stuff, Unilad, Wired, The Guardian, Exterion, CH4, NME, Evening Standard, Primesight etc. Honoured with 4 awards.
• Member of the UK Creative Council

Contributions & awards:
2017: 1. The Creativity Award-Celebrating true creativity in media at the OMA's | 2. The Best Digital Campaign at The Drum Creative Awards | 3. Media Launch Idea Award at the Campaign Media Week Awards 4. | Digital Commercial Partnership Award at the Professional Publishers Association Digital Awards | 5. Best Video Campaign at The Wires by ExchangeWires | 6. Best Video Campaign by The Drum Digital Awards - Highly Commended Award | 7. Fundraising Campaign - Third Sector Awards | 8. Charity & Community Engagement Sponsorship - UK Sponsorship Awards | 9. BrandZ's Top 10 Most Valuable UK Brands 2016: 10. Sponsorship Excellence Awards - CSR Partnership Award | 11. The Drum Marketing & Mobile Awards Best Brand Campaign 2015: 12. Brand of the Year Marketing Society

Marketing Communications: Brand Creative & Media

Jet Hamer Investments (Pty) Ltd

Founded a syndicate, consortium, leading joint venture initiatives within the technology and property sectors.

My remit spanned comprehensive business management, encompassing initial company registration, launch, operational oversight, financial stewardship, and strategic business development.

Notable contributions include:

	•	Spearheaded rapid growth, culminating in a multi-million rand investment portfolio.
	•	Conceived and developed an accessible, cost-effective internet-based file transfer service, overseeing backend architecture, SaaS development, user experience, and brand creation.

Founder

Ogilvy

Strategically developing & producing marketing centrally on Unilever Brand & Dove for Unilever Worldwide. Led the creative development, central media/distribution planning & management of 360° marketing across the finest creative & media teams worldwide(US, UK, South America, Indonesia, India & Southern Africa etc), reporting to senior leaders. Output recognised with numerous accolades, awards & growth for the brands and agencies.

- 3 x Cannes Lions for PR, Branded Content/Entertainment & Media
- 3 x Cannes Lions for Agency Network of the Year for three consecutive years 2012, 2013 & 2014
- and 2 x Effies for World's Most Effective Agency Network for two consecutive years 2012 & 2013

Worldwide Account Director

Ogilvy UK

Global Lead for BP Fuels Central Hub, managing the global strategy and creative origination across 18 different countries worldwide.

With a focus on the brand's social design to help develop products that delivered on the senior client leader's emphasis & demand for digital & social excellence. Guided local activations in the U.K in-line with the London 2012 Olympic sponsorship.

Global Account Director

Ogilvy South Africa

Brand Portfolio: BP Castrol, Old Mutual, Sun International, Sara Lee, Stellenbosch University & Masthead.

BP Castrol: - Led a global business covering U.K, Singapore, Middle East, Australia, Turkey & India.
- Worked with sponsorship partners and athletes. (FIFA, Cristiano Ronaldo & Universal Pictures/The Fast and the Furious).
- Helped develop the implementation of a new global service model.

Contribution: Developed & built a domestic piece of business to a significant international piece of business through innovative leadership, creative thinking, integrated digital solutions, strong relationships, trust, business acumen to deliver strategic, creative work for senior client leaders in the U.K, Singapore, Middle East, Australia & Turkey.

Also handled & contributed to other brands like Old Mutual, KIWI (Shoe Care Products), Sun International, Stellenbosch University & Masthead Financial Services.

Account Director

Started as a computer engineer, materialised as a creative entrepreneur, 20+ yrs in product design for user acquisition via e-commerce + marketing. Early contributor to growth for Facebook, Google, with a variety of brands like Unilever at Ogilvy. Recognised for awards across creative growth building tech(apps + experiences) with Apple, Netflix, Epic Games, Disney. Collabs with Cristiano Ronaldo, Charlize Theron, Dua Lipa, Anne Marie, Michael Bisping etc

Pioneering web3, with blockchain gaming entertainment projects; BLOCKLORDS and MetaKing Studios, teaming up with Animoca, Polygon, IMX, BITKRAFT, Square Enix, Krafton, Sui, GameStop etc...

Founded web-OGs.com in 2021, a hub for AI & Blockchain infrastructure. Its mission? To build a safer, simpler, and more accessible ai.web3 experience for all. The company's flagship technology, WAYE.ai encapsulates this ambition.

Founder CEO

web_OGs, an invite-only collective of creative technologists, shaping the next wave of the internet through creative technology, experiences, storytelling, culture, and community.

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