Dan Gershenson's Linkedin Analytics

HERE'S YOU: The leader of a closely held family business that's been very successful for years but needs to keep evolving and elevating. You have a good management team but don't really have a marketing department. So your marketing requires a stronger foundation, leveling up from where you've been and an optimized connection to results so you know what's working best. HERE'S WHAT KEEPS YOU UP: Having to explain to your staff to prepare for layoffs. Having to explain high staff turnover to stakeholders. Not being seen as a leader in the industry. Uncertainty on where to spend marketing dollars. Missing goals as a result of not retaining enough clients and repeat business. A lead cycle that feels very unpredictable. Not knowing what content to produce yet knowing you won't have enough time to produce it anyway. All while you're experiencing light website traffic, little engagement on social media, zero presence on the first page of Google for key search terms, inconsistent email outreach, no solid sales process and more. HERE'S YOUR CURRENT PROCESS: You throw things against the wall to see what sticks and say, "Let's do that." Or "Here's this hot thing that everybody's doing. Let's do that too." Not exactly a system. HERE'S WHAT YOU'D LOVE: A strong brand that improves the memorability of your services among your best possible customers, no matter where they are in their decision-making process. As a direct result, your marketing has a true impact in driving bottom-line revenue and growth. HERE'S WHAT YOU NEED RIGHT NOW: A full assessment of the marketing methods you're currently using. Recommendations of exactly what you need to change in order to make it successful. If you like what you hear, you'll need implementation of any and all tactics recommended: Writing, SEO, social media, email, paid advertising, everything. All of which is tied together in a compelling way that speaks to your ideal customer's real problems and questions. HERE'S ME: Dan Gershenson. I'm different from every Fractional CMO in that I actually strategize AND create the novel solutions for your brand AND oversee everything from my team AND have a proven marketing system. By the way, I'm one of just 23 Master Consultants who can utilize that system in the world. HERE'S OUR NEXT STEP: 1) Discovery Meeting. 2) If you like that, we deliver a brand strategy within 2 weeks. 3) If you like that, then and only then do we talk about an engagement. Serious? Then let's talk at [email protected] / 773.MY.CMO.16.