Danica Konetski's Linkedin Analytics

Danica brings over ten years experience in strategy and business transformation consulting with a focus on using data, predictive analytics and machine learning to elevate human experiences. She has a demonstrated history of growing accounts and building relationships with over a five years of experience in SaaS sales, specializing in customer data platforms, digital marketing, analytics, and social media. Additionally, Danica is a globally recognized leader in Consumer Goods with 15+ years in progressive roles at Kraft Foods and ConAgra Foods, and 20+ years of experience using survey, syndicated, 1P and 3P data sources and qualitative approaches. Danica is a frequent speaker and content provider as an expert storyteller who uses consumer and marketplace data to inspire a vision for the future and to guide confident marketing and business actions aligned to objectives and informed by solid data, predictive analytics, and machine learning. She is a unique contributor who brings industry and insight experience, the ability to navigate the complexities of the tech industry, and to inspire others toward a culture of continuous innovation to identify growth in unexpected places. Key, recent achievements and business contributions include: -Led significant innovation of tools and approaches for value based selling -Led creation of extensive use case library and tools for frameworks and thought leadership -Led Art of the Possible and Use Case Workshops for many G2K clients - Worked with key industry partners for mutual success - Delivered various keynote remarks and participated on industry panels - Published articles for Forbes, CGT, and other publications on market, consumer, tech, and data trends