Eversis 

Responsibilities:

- Conduct client interviews for requirement gathering
- Prepare SRS, user stories, and other documentation
- Design surveys to identify user problems
- Ensure software compliance with GDPR and WCAG
- Collaborate on new features with development teams
- Assist QA in software validation and verification
- Create wireframes in collaboration with UX designers
- Analyze user journeys for insights
- Tools: Jira, Confluence, and Figma

Business Analyst

tribe47

- Leading a team of project managers and providing them with guidance, direction, and support as needed
- Developing and implementing project management methodologies, processes, and standards that are consistent with industry best practices
- Establishing project metrics and KPIs to monitor project performance and identify areas for improvement
- Ensuring that project management practices are aligned with organizational gals and objectives
- Marketing strategy consulting
- Web development (Wordpress, Elementor)

Head of Project Management

Achievements:
- EOY 2022
- EOY 2021
- Delivery of 8 strategies (e-commerce, q-commerce, subscription, SAAS)
- Project Management of e-commerce, subscription and q-commerce businesses (including Trec, Żabka Jush)
- Talent Development Leader
- Effie Polish Award Nominee (Marketing & Business Solutions) with Żabka Jush campaign 
- Introduced Agile methodology within the organization

Projects: Trec, Żabka Jush, Maczfit, delio, BeDiet, Mięsna Paczka, Explain Everything, ...

Case Studies:
- https://tribe47.com/case-study/online-diet-tripwire-campaign/
- https://tribe47.com/case-study/sports-nutrition-brand-awereness-campaign/

Responsibilities | Project Management:
- Project Management (teams of 3-9 members including marketers, designers, developers) - Asana, ClickUp, G Suite
- Managing project budget

Responsibilities | Digital Marketing:
- Creating & implementing full-funnel marketing strategies 
- Lead the creation, development & realization of strategic initiatives
- Enhance performance of existing networks, identify opportunities for improvement
- Creating & managing marketing automation structures (Klaviyo, ActiveCampaign, SALESmanago, Airship etc.)
- Landing Page building & CRO (WordPress, Tilda)

Responsibilities | Data Analysis:
- Calculating & monitoring KPIs
- Conducting & monitoring AB tests
- Analysing customer’s journeys & conversion paths (GA, GA4, AppsFlyer)
- Evaluating customer research, market conditions & competitor data
- Integrating data & creating dashboards in GDS & Looker
- Working closely with Data Engineers on event integration, ETL processes 


Tools: G Suite, ClickUp, Asana, Slack, Google Analytics, Google Data Studio, AppsFlyer, Looker, Airship, SALESManago, ActiveCampaign, Klaviyo, GetSiteControl, Meta, Google Ads, Figma, Adobe XD, Miro, Supermetrics, Tilda, Wordpress, ...

Digital Marketing Specialist

Project Manager

Ponad Językami

English & Chinese language school located in Środa Wlkp. providing both online & offline language courses.

www.PonadJezykami.pl

Founder

IObit

Achievements:
- Successful sales goals realization
- Successful expansion of media partner network
- Successful increase of CR 
- Introduced a new product feature idea accepted by a project manager & implemented with a product update
- Created & implemented data analysis application for automatic report creation, which helped to save ~3 hours a week per specialist (Python, Pandas, Matplotlib, NumPy, Openpyxl, NumPy, Xlwt)

Responsibilities:
- Developing & managing digital marketing strategy
- Working closely with developers & designers to build & optimize website & landing pages 
- Collecting and analyze sales data to prepare marketing reports
- Conducting quantitative & qualitative market research (Python, Selenium, BeautifulSoup, Cvlib, OpenCV, etc.)
- Evaluating customer research, market conditions & competitor data
- Lead the creation, development & realisation of strategic initiatives
- Enhance performance of existing networks, identify opportunities for improvement
- Devising strategies to drive online traffic to the company website
- Copywriting
- SEO

Digital Marketing Manager

Digital Frontier ►

Achievements
- Project lead	of digital	media project	for the Government of Queensland (interactive museum experience in Thargomindah)
- Member of key project relocated to Australia to execute & coordinate project

Case Study:
- https://wearedigitalfrontier.com/thargomindah-creative-digital-media-case-study/

Responsibilities:
- Coordinate internal resources and third parties/vendors for the flawless execution of projects
- Ensure that all projects are delivered on-time, within scope and within budget
- Ensure resource availability and allocation
- Develop a detailed project plan to monitor and track progress
- Manage changes to the project scope, project schedule and project costs using appropriate verification techniques
- Establish and maintain relationships with third parties/vendors
- Meet with clients to take detailed ordering briefs and clarify specific requirements of each project
- Perform market analysis and research on the latest trends
- Conducting research and analyzing data to identify and define audiences
- Project development
- Sales support
- Database management
- Compiling marketing materials
- Developing marketing strategies

ANUN Wines

- Conducted	multiple	public	workshops	&	presentation	in	front	of	500+	attendees 
- Strategy	design	of	marketing	campaigns 
- Establishing	commercial	cooperation	with	new	clients
- Building rapport with customers and vendors
- Monitoring customer feedback and escalating complaints to the marketing department
- Tracking customer preferences, metrics, and media campaigns
- Representing the company at product launches, events, and trade shows
- Brainstorming ideas and participating in training and workshops
- Maintaining a positive image of the brand at all times
- Familiarizing with the company’s mission, vision, and goals
- Working closely with sales and marketing staff to conceptualize marketing campaigns and strategies
- Educating customers, retailers, and distributors about our products

Brand Ambassador

Highly-driven and analytical IT Business Analyst and Head of Project Management with extensive experience in business development, digital marketing, and project management. Expertise includes the successful coordination and implementation of subscription (including B2C SaaS), e-commerce, and q-commerce marketing strategies. Proven track record in automating reporting structures through Python and leading diverse teams of up to 9 professionals—ranging from project managers to engineers. #marketing #digitalmarketing #chinese #digital #analyst #manager #projectmanager #accountmanager #businessdevelopment #research #specialist #digitalspecialist #digitalmanager #digitalanalyst

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