Global Client Partner

Sr. Global Solutions Manager

I'm consulting global retailers on how to grow their business with Meta's Family of Apps (Facebook, Instagram, Messenger & Whatsapp). I connect the right ad solutions to their business challenges and present new opportunities that generate meaningful business outcomes

Global Solutions Manager

Adwallet.io

Adwallet is a solution designed for Ad Operations and Programmatic Buyers to eliminate the manual work of taking screenshots of direct and programmatic ad screenshots. 

We put an end to the countless and tedious working hours of having to provide campaign proof of delivery.  Without the need for any custom integrations or adding additional scripts to your tech stack, we help National and Local Publishers and Agencies around the world save hundreds of work hours every year while boosting efficiency and service for all their clients. 

Read more about our features and company on http://www.adwallet.io

Co-Founder and Board Member

Berlingske Media

- Lead on successfully implemented Header Bidding with prebid.js resulting in +10% MoM Growth in Revenue.
- Improved technical setup with our programmatic platforms and ad server.
- Striking 2 new ad-tech partnerships to increase and diversify revenue.
- Introduced innovative solutions to increase revenue by smarter and more efficient use of ad-tech such as placing ads dynamically based on content length to reflect cost of journalists
- Finding technical solutions to complex buy-side requirements together with tier A+ clients and agencies

Meaningful Impact:
Successfully implemented world's first publisher developed solution to deliver all high impact formats/custom formats via RTB-protocol, bypassing Google Ad Exchanges creative policy restrictions, resulting in significant increase in revenue now being able to offer all creative solutions non-guranteed with buy-side utilizing their audience targeting capabilities.

Introduced intelligent ways of using "lazy-load", basing the logic around bid information, resulting in increased spend from selected top tier buyers due to the performance uplift.

Redesigned and developed the popular mobile format "interscroller" to be scaleable and sold via all buying methods, which not only boosted sales team offering to the market, but gave sales staff advantageous opportunities compared to other large media houses.

Programmatic & Adtech Specialist

Aller Media A/S

Worked on improving and pushing the digital ad sales offering for Aller Media 15 digital premium brands by excelling in programmatic offerings and ad technology.

My key responsibilities:
- Analyzing and tracking performance of revenue and opportunities and introducing new ad formats
- Advice sales staff and tier 1 clients on programmatic and audience offerings
- Outline the audience market offering for Aller Media Network in close collaboration with the Insights department
- Starting one of the first publisher trading desks (display, video and Ad Words media buying) in Denmark - both strategy development and execution. Utilizing Google DDM stack and analyzing attribution and effect with Google Analytics.
- Automate Ad Operations task like reporting and monitoring of campaigns, social media sales and native advertorials
- Key user in various ad technology platforms especially DoubleClick Suite for Publishers
- Main liasion between IT department and sales department
- Keeping up to date on latest technology and improving my own front-end development skills

Meaningful Impact:
Implemented action-oriented dashboard showing the sales organisation daily performance delivery vs benchmark of sold Native Advertorials on key metrics updated every 24 hours based on API integration between Google Sheets & Google Analytics.

Deep-dived into digital sales attribution for one of Aller Medias travel agency, resulting in invaluable insights into the customer journey flow and most efficient digital media channel for their spend at various touch points.

Lead on defining specs and handling communications with developers when switching ad server to DFP premium on 15 websites, which reduced total page load time with 50%.

Programmatic Specialist

Densou Trading Desk

Besides taking my Msc. in Marketing and Economics at Copenhagen Business School I worked full-time advising large publishers entering the era of programmatic ad selling.

My key responsibilities included:

- Advising clients on how to navigate the programmatic eco-jungle from A-Z
- Serving publisher clients in all aspects of programmatic selling of their inventory
- Managing yield optimization for 15 publishers and +500 million monthly impressions
- Striking deals with various ad technologies and buyers
- Onboarding new clients

Meaningful Impact:
Introduced smart use of Google Analytics to monitor real-time delivery of ad impressions for our partners inventory, resulting in quick notification on whenever monetization was not flowing as intended.

Introduced dashboard for every partner we worked with moving away from Monthly Excel reports, resulting in significant reduced work-load on reporting freeing up space for more value-adding consulting.

Grew gross revenue by 300% within 12 months by approaching and onboarding tier 1 publishers.

Programmatic Publisher Consultant

Dansk Udgivernetværk

I worked as a Real-Time-Bidding Yield Manager at Dansk Udgivernetvaerk where I assisted some of the biggest Danish publishers in improving their business by: 

- Advising in RTB inventory management 
- Conducting bid landscape analysis
- Monitoring site performance and giving recommendations based upon dataanalysis and market trends
- Assisting in selling their digital inventory through PMP's (deals)
- Solving ad hoc technical challenges
- Visualize and share KPI's on dashboards internally and externally from raw data sources.
- Staying up to date with the latest technology and new possibilities that can enhance our partner's performance
- Working with Rubicon Project, Google Ad Exchange & Krux

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