Indaco Systems

Responsibilities:

Strategic Marketing and Planning:
-Engage in multifaceted marketing activities, encompassing branding, positioning, Go-to-Market strategies, product discovery, campaigns, advocacy, events, and communication.
-Formulate and implement dynamic marketing strategies to enhance product awareness, engagement, and adoption.
-Collaborate with cross-functional teams such as product, design, user experience, analytics, and leadership to shape product roadmaps and strategies.

Data Analysis and Reporting:
-Extract actionable insights from data to inform both product and marketing strategies.
-Conduct routine performance assessments via monitoring reports and cater to on-demand reporting needs.
-Compile post-campaign analysis after each campaign execution.
-Evaluate the cost-effectiveness of data sources by weighing the data cost against performance uplift.
-Present monthly and yearly performance summaries.

Digital Marketing and Customer Understanding:
-Harness marketing data to gain a deeper understanding of the customers and champion the user's voice in strategy development.
-Spearhead and bolster digital marketing initiatives.
-Ensure timely activation of optimized digital media strategies to achieve specific marketing goals.

Content and Asset Development:
-Brainstorm and curate new digital marketing assets to continually refresh and refine the marketing approach.

Product Marketing Manager

Responsibilities:

Digital Analytics and Insights:
-Identify trends and insights to optimize spend and enhance performance.
-Monitor competitors continuously and gauge their digital strategies.
-Prepare comprehensive reports with crucial findings, offering actionable improvement insights.

Strategy Development and Execution:
-Propose innovative digital growth strategies.
-Execute and assess conversion tests.
-Identify opportunities for campaign expansion and testing, including aspects like creative components, -bid strategies, audience targeting, and placements.

Campaign Management:
-Design, launch, and manage campaigns punctually across various paid media channels, such as LinkedIn and Facebook.
-Oversee and refine campaigns consistently to meet performance objectives.
-Collaborate cross-functionally to amass campaign assets, communicate creative needs, and set up landing pages.

Email Marketing:
-Conceptualize, build, test, and administer email campaigns, which encompasses designing templates and calls-to-action.
-Handle audience segmentation within the Marketing Automation Platform.

Social Media and Content:
-Manage and enhance the company’s social media presence across platforms.
-Optimize content to ensure search engine visibility and potent lead generation.

Continuous Learning and Coordination:
-Stay updated with industry best practices and any crucial changes that might impact our program.
-Explore new ad tech solutions to bolster digital strategies.
-Provide consistent internal reports, aiming for ongoing improvement in KPIs.

General Marketing Support:
-Support the broader marketing team with miscellaneous tasks as required.

Digital Marketing Specialist

Final Client Report Grade: 68 (High Merit Honors) - UK Grading System

Background:
During my master's degree in the UK, I obtained an internship as a Trainee Management Consultant, which entailed overseeing a digital marketing and business analytics consultancy project for Indaco Systems. This consultancy project was designated as my final project for the masters.

Key Responsibilities:
-Conducted interviews and collected feedback from company executives.
-Analysed Indaco Systems' current marketing position.
-Undertook both primary and secondary research, drawing from academic sources and the company's existing processes.
-Developed a strategic marketing recommendation, synthesizing insights from executive feedback and academic research.
-Composed and delivered a detailed 10,000-word consultancy project report.

Achieved Outcomes:
-Elevated monthly website traffic from 600,000 to 1,400,000 visitors.
-Amplified social media engagement, resulting in a 150% increase across all platforms.
-Increased monthly sales revenue by 100,000 RON year-on-year, with sustained growth observed subsequently.
-Facilitated the incorporation of state-of-the-art marketing automation and CRM practices.
-Championed the modernization of the company's newsletters, corporate website, and advertising campaign content, ensuring updated design and efficient delivery.

 Trainee Management Consultant

Digital Strategy & Planning:
-Oversee Digital Marketing Planning.
-Lead Direct Marketing efforts.

Website and SEO Management:
-Optimize for SEO.
-Analyze Website Metrics.

Market Analysis & Insights:
-Conduct Online Sentiment Analysis and provide Market Trend insights.
-Research market data and consumer behavior using both qualitative and quantitative statistical methods as assigned.

Digital Marketing Intern

Responsibilities:

Market Analysis:
-Conduct Market Research and Competitor Studies.
-Issue newsletters and reports highlighting market trends and analysis.

Product and Service Innovation:
-Lead New Product and Service Concept Development.
-Create Market Requirement Documents.

Business Evaluation and Planning:
-Assess and refine Business Models and Processes.
-Undertake Enterprise Intelligence Analysis.
-Develop comprehensive Business Cases.

Business Strategy Analyst Internship 

Responsibilities:

Data Analysis, Reporting, and SQL Management:
-Design, develop, and prepare both regular and ad hoc reports, dashboards, and analytics using SQL queries and other relevant tools.
-Extract and present actionable insights from data-driven analytics and defend recommendations.
-Manage and optimize SQL databases, ensuring data integrity, and efficient query performance.

Marketing Planning Support:
-Assist in the marketing planning process through process development, documentation, and project management.
-Oversee communications, scheduling, roadmap development, and ensure systems and infrastructure readiness.

Communication Development:
-Formulate communication plans and produce content and presentations as assigned.

Business Analyst Internship

As a Product Marketing Manager, I thrive in the dynamic digital landscape that continually piques my intellectual curiosity and fuels my professional achievements. With a solid academic background in business, my interests have always gravitated towards the social sciences, which I find to be profoundly interconnected with today's market dynamics. The complexities arising from the digital realm not only challenge me but also provide a canvas for applying my marketing acumen in innovative ways. My journey into exploring the intricate relationships between social behaviors and digital market trends has been both rewarding and enlightening. I am passionate about delving deeper into these complexities, translating insights into actionable strategies, and contributing to the evolving narrative of digital marketing in a socially connected world.

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