CROW Nutrition

Product Developer

Endless Edge Promotions

-Directly responsible for designing and directing fresh B2B and B2C environmental displays.
-Direct the daily flow of production in the art department - both design and pre-press.
-Collaborate with major universities in designing environmental / motivational displays and wallcoverings in the athletic areas and for public display.
-Maintain an open-door and stable work environment to maximize my team's output.
-Work with the yearly departmental budget to keep the department successfully up-to-date with    current software and new trends.
-Implement company-wide team building projects to maintain a strong culture environment.
-Developed all internal branding and internal visual presentations.
-Maintain a highly effective and visually appealing client-proofing system.
-Oversee the planning of highly detailed and technical wall displays and specialty POP design.
-Direct the web and social media design and activity.
-Site visit with clients to plan their large scale specialty promotions one on one.
-Direct the Design Team to work intensely with clients to maintain their branding standards from the smallest accessory to their largest banner.
-Approach every project with both ours and the clients bottom line and budget in mind.

Design Chief

- Designed specialty POP, displays and advertisements for clients like:
Middle Tennessee State University
Dockers
1220
Johnston and Murphy
A. O. Smith
State Water Heaters
American Water Heaters
Takagi
Lochinvar
"Nashville" television show
DaVita
NBA
WNBA
Western Kentucky University
Vanderbilt University
Georgia Tech University, 
  -Developed all internal graphic processes used currently in-house
 Including:
 -How to output for our 2D and 3D routers
 -How to output for our sheet-fed presses
 -How to output for our roll-to-roll presses
 -How to design templates that translate a highly technical design into a flawless wall installation.
-Maintain the department's archive system.
-Work hand and hand with the owner to complete the companies visual story and showroom.
-Help develop mechanical processes in the finishing department to boost productivity and flow from design thru to the customer.

Senior Designer

Headshot Clothing

-Designed the Headshot logo and achieved trademark in less than 1 year.
-Designed all Headshot shirts - hers and his, all promotional material and booth graphics.
-Worked directly with professional athletes and management on procuring sponsorships and signature clothing for promotional use.
-PSP World Cup referee sponsor 2009.
-Worked with suppliers to continuously improve processes, quality and price.
-Worked with overseas suppliers for specialty items - i.e. Shorts, leather goods and equipment.
-Designed and developed the Headshot website and e-commerce store
-Developed the Headshot booth for show sales with an impactful look and for quick set-up and teardown.
-Set up at almost 100 shows in just one year and a steady mainstay in the MMA and firearms communities.
-Orchestrated a sales plan to produce immediate results - thus allowing us to rotate designs frequently with less inventory overages.
-Established and maintained a strong social media presence.
-Filled orders from e-commerce store.
-Achieved brand presence in:
Strikeforce MMA
Belator FC MMA
XFC MMA
IDPA 
PSP Paintball

Owner & Brand Developer

Campbell Hausfeld

- Started on the ground floor
- Internally trained in CNC operations
- Blue print and GD&T trained
- Maintained reliability testing and data analysis program for airless paint sprayers.
- Worked hand in hand with engineers and designers to maintain tight tolerances.
- Promoted to Welder Division 1998.
- Chosen to operate the new Welder Division customer service hotline and Quality Control program to          coincide and analyze data from customers, field testers and lab testing.
- Designed and oversaw the Welder Division Quality testing and Engineering Lab build-out. 
- Performed demos and educational seminars for sales teams and end users. 
- Performed regular on site, end-user and Field Tester visits for direct feedback and for customer education opportunities.
- Worked hand in hand with overseas suppliers to improve quality and end-user experience.
- Developed upgrade kits and accessory kits via customer demand to increase customer satisfaction and revenue.
- Designed box art, and technical / instruction manual design through an intense company-wide re-branding phase.

Customer Service / Brand Development/Marketing

Specializing in:
_ Brand Management
– Product Development
– Customer Service and Communications
– Customer relationship development
– Environmental Branding Project Management
– Athletic Program environmental design
– Sports Promotions
– Large-scale environmental/Corporate culture layout and design
– Athletic Apparel design, sourcing and SKU   management
– Packaging Design
- Merchandise and event promotions

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