Appian Corporation

·	Established content strategies in conjunction with industry marketing teams and SEO analysts for pillar topics across content channels and formats to bolster thought leadership, boost top-of-funnel leads, and add to sales pipeline.
·	Developed thought leadership content assets including eBooks, white papers, infographics, and blogs to bolster top-of-funnel leads.
·	Worked with subject matter experts across multiple industries and topics including manufacturing, healthcare, supply chain, and environmental, social, and governance (ESG).

Content Marketing Manager

N-able

* Crafted strategic lead generation assets for content marketing including white papers, eBooks, and infographics.
 * Created content marketing strategy for seasonal cybersecurity initiatives including establishing content plans, developing assets, and gaining buy-in from key stakeholders.
* Established blog content strategy on cybersecurity from creating editorial calendars, writing, and working to help execute on SEO best practices.
* Developed thought leadership articles and blog posts for executives and brand initiatives.
* Created voice and tone for highly engaging, popular partner newsletter to help with strategic customer marketing initiatives with strong engagement.

Marketing Communications Manager

Freelance

* Wrote long-form assets in the cybersecurity and compliance space to help establish thought leadership for brands, including supporting the push for GDPR.
 * Wrote technical, marketing, and thought leadership content for multiple clients across multiple industries.

Copywriter

* Heavily involved with multiple rebrands including project management, content, and building consensus across global and international teams.
* Developed strategic page plans for LOGICnow website in line with SEO best practices in unison with the SEO team.
* Ran content audit of LOGICnow website and maintained sitemap to help plan and launch LOGICnow site from concept to launch.
* Wrote all copy for cross-channel marketing campaigns including email copy, social media, digital advertisements, and brand campaigns.
* Edited content from subject matter experts, freelancers, contractors, and agencies.

MaxPoint

* Wrote marketing materials across formats including advertorials, blog posts, case studies, conference and sales presentations, emails, event posters, digital advertisements, long-form evergreen content, print advertisements, video scripts, and web copy.
 * Worked with data scientists and product analytics to break down key industry trends and big data results into thought leadership articles.
 * Established and maintained strong working relationships with subject matter experts and stakeholders across the organization to match content needs with business objectives.
 * Contributed heavily to content strategy and marketing campaigns by suggesting, advocating, and executing on relevant long- and short-form content across technical and non-technical audiences.
 * Covered topics including digital advertising technology, sales tracking and measurement, artificial intelligence, machine learning, and big data.

Marketing Writer

Wireless Generation

* Managed documentation projects and fostered strong teamwork as scrum master in the Agile development process.
 * Wrote technical documentation for multiple technical and non-technical audiences including application administrators, system engineers, system operators, application developers, and application end users.
 * Provided focused critiques and editorial services for writers, engineers, and product owners across the organization.
 * Ensured documentation met quality standards before publication.

Technical Writer

iContact

* Developed and executed content strategy for the iContact help system, including planning documentation, developing schedules, writing content, editing content, and testing content for usability and readability.
* Influenced product management teams to improve the iContact help system including creating the first single-sourced instance of help that supported multiple versions of the iContact software.
Managed technical content and documentation projects across multiple departments 
* Trained multiple new writers in other departments. Training included (X)HTML, content management, minimalistic technical writing, requirements gathering, and editing.
 * Contributed to multiple large application design projects by performing requirements gathering, meeting facilitation, usability testing, and design critiques.

Technical Copywriter

Talented, strategic, and creative content marketer and writer with deep experience marketing across technology and SaaS spaces. Particularly adept at articulating technical, highly complex subjects to non-expert audiences. Extensive experience writing for marketing campaigns and long-form thought leadership pieces.

Contact:
Email: danielokeefe6@gmail.com
Phone: (919)412-0959

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