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Daniel Schmidt has worked in the consumer goods industry since 2004. He has held various commercial roles and has been fully responsible for P&L (+350 mCHF sales) incl. bigger teams (eg. Key Account Management and Retail Field Sales force (40+ people). In his current role at Loylogic, he's helping FMCG brands on their consumer engagement journey. With integrated solutions, those brands are able to get and remain connected with their consumers (DTC) while reducing their dependency from mass retailers, gaining ownership of overall brand journey and leveraging digitial marketing capabilities.
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