The Squadron

Marketing Director

Haaretz

Writing about parenting competitive athletes

Content Writer

SimpleClosure

- PPC: Reviewed doubling Google Search’s monthly budget while keeping 3X on spent and the same CPA. 
- SQL leads increased by 15% MoM. 
- Updated landing pages in CMS to improve Google's quality score.
- Launched an eBook campaign by working with the engineering and product teams.
- Organic onsite: Produced blog posts once a week to improve SEO ranking 
- 4X improvement over one year. 15% improvement MoM in meetings booked. 
- Overviewed the automation of daily reports from Hub Spot, Google Ads, and Google Analytics.
- Produced three testimonial videos of 2 minutes each for the website.
- Interviewed, transcribed, and edited customer stories for the website.
- Build a web app-based Referral program with Product and engineering teams.
- Award submission: Fast Company Most Innovative.
- Events: LA Tech Week - 90,000 exposure in a newsletter.

Growth Lead

Jolt.io

- Created the foundation for a new brand awareness activity in the East Coast region. 
- Incorporating social media and field marketing, increasing engagement by 2000%.
- Created the product positioning statements & value propositions.
- B2B Lead Generation: LinkedIn Sales Navigator, Seamless.ai, and Hunter.io 
- Created B2B program partnerships in AI, Content creation, PMP, Sales, and Digital Marketing.
- Planned and represented Jolt in events like EdTech Week NYC and NJECC.
- Produced online webinars for large partners: Braven, Arden Academy
- Signed Partnerships with Academic institutions: NFTE, ThriveDX, Nas Daily

Demand Generation Manager

ReSight

- Developed paid B2B Lead Generation campaigns in Google Display and Twitter ads. 
- Average monthly spend of $2K to support building apps. 
- The campaign led to an LP that averaged an 8.3% CVR.
- Created a strategy and executed direct response marketing programs, including email 
- Mailchimp, 600 recipients with 49.3% opening rate and 7.3% CTR).
- Webinars (Eventbrite, 300 registrants with $0 paid-ads only organic content on SM). 
- Linkedin DM (2K$ spent, 49 SQL, 18% CVR).
- Marketing automation, Phantombuster.
- Twitter hashtag collector automation yielded a 100% increase in page followers (from 350 to 700).
- Built an initial 7000 records CRM on Google Sheets and expanded it to 10,000.
- Planned and executed an organic SM content campaign in owned and shared media:  
- 15 weekly content pieces in Discord, Twitter, Reddit, Linkedin, and Facebook.
- Established a connection with various Key opinion leaders to engage them: 
- Created free distribution in their SM networks, getting 100,000+  impressions for our content,
- This includes Niantic, Google, various VC ventures, and Snap. 
- Prepared the startup for CES and AWE trade show events.
- Research and compiled competitive analysis reports as well as full-scale market research.

Bright Way Vision

- Managed participation in 18 industry events in 2021. Virtual & Physical, including:
- CES 2022 USA, E-Mobility Taiwan, Tech-Ad Germany, Autosense Belgium, budget of $100K. 
- Enriching our Hubspot CRM with 1000+ MQLs, generating tens of relevant meetings for each event. 
- Planned and overviewed LinkedIn ads campaigns at $2K a month (Q1 2022). 
- Content campaign was pushing long-form content (WP and Blog posts) to the targeted AV audience.
- LinkedIn page followers of 300+ in a quarter, with 110,000 page views.
- The best engagement post result was 6.7%, and the best impression rate was 14.4K.
- Executed a strategic plan to double our CRM volume while keeping the database clean and tidy.
- Leading the team through weekly, monthly, and quarterly sync meetings to overview results.
- Leading a team of 10+ contractors, graphic designers, website developers, SEO agencies, and PPC. 
- Supervising  a 300K$ annual marketing budget
- Produced marketing materials (Webinars, Presentations, White papers, Company videos, Brochures).
- Biweekly social media content plan, leading a team of 3 freelancers with a total reach of 10K viewers.

TEEMZ

Founder and Marketing lead

Performance and Live art

With over 15,000 hours of learning observationד behind me, my current goal is to help others achieve transformative and unforgettable learning experiences.

Taplio

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