PremierSoft

As a Senior Executive at PremierSoft, I drive strategic growth and innovation across financial services, retail, and e-commerce in North America. My focus is on delivering AI-powered, data-driven solutions that help businesses streamline operations, enhance customer experiences, and unlock new revenue opportunities.  

For financial institutions, I work on real-time analytics, alternative payment integrations, and low-code/no-code platforms to optimize decision-making and improve efficiency. 
For e-commerce and retail, I help brands leverage AI for hyper-personalized shopping experiences, predictive inventory management, and gamification-driven customer engagement.  

I specialize in spotting emerging trends, building strong partnerships, and aligning technology with real-world business needs. Whether it’s enhancing fraud detection for fintechs, implementing AI chatbots for online stores, or introducing smart loyalty programs for retail, I collaborate closely with clients to deliver measurable, future-proof solutions.  

Passionate about innovation and collaboration, I’m dedicated to helping businesses stay ahead in a fast-changing digital world—from fintech to fashion, and everything in between!

Strategic Marketing & Partnerships Lead

DANIELA LIMA

Providing strategic consulting services for American and international corporations, specializing in Brand Strategy, Brand Licensing, and Import/Export operations.

Consultant

Coohom

Conducted sales presentations, including running software demos for potential clients.
Developed strategies to approach medium-sized companies and real estate developers for potential partnerships.
Explored opportunities to partner with fashion brands and toy retailers to create virtual shopping experiences.
Proposed the use of virtual reality headsets for an enhanced shopping experience.
Leveraged HubSpot and LinkedIn for client prospecting, customizing approaches for different companies.
Maintained strong relationships with existing accounts to secure contract renewals.
Conducted comprehensive research on leading players in the online fashion and toy sectors.
Tailored pitches based on insights from annual reports of major retailers.
Actively engaged on LinkedIn for company promotion, including crafting engaging content.

Senior Sales Executive - Coohom US Sales Team

DataHive Labs

Developed and executed customer acquisition strategies for tailored AI solutions in healthcare and diverse industries. 
Guided potential clients in pinpointing areas for significant operational enhancement using AI . 
Led initial sales meetings with key decision-makers and contributed to subsequent sessions to define data requirements. 
Created detailed sales proposals catering to both technical and non-technical stakeholders.
Conducted extensive market research to refine outreach strategies and engaged in prospecting activities. Crafted ad scripts to effectively communicate service offerings to non-technical audiences."

Director Of Business Development

Ritzy Haze - Fashion E-commerce brand

Established an e-commerce brand targeting Millennials
Formulated a unique product concept and strategically positioned it in the market
Thoroughly evaluated manufacturers and sourced high-quality fabric suppliers
Designed and launched the e-commerce website
Executed an advertising campaign, assessed its performance, and identified crucial success metrics
Implemented a robust SEO strategy
Formulated an effective social media strategy

Co-Founder

For You By You Fashion - Custom Clothier Experience

Nominated for the Fashion Awards by the Los Angeles Business Journal, recognizing excellence in the fashion industry.
Pioneered an innovative business concept merging fashion and entertainment, revolutionizing the customer experience in the industry.
Developed a unique business model that enables customers to actively engage in the design process, visualize garments in 3D on their own body, and acquire custom-made garments tailored to their specifications.

Managing Director

NBCUniversal, Inc.

Managed licensees and agents for consumer products across the Latin American market.
Conducted contract negotiations and oversaw the contract process, ensuring favorable terms and conditions.
Analyzed sales performance data to identify areas for improvement and implement strategic initiatives.
Developed and executed aligned strategies with agents for brand promotions, enhancing market presence.
Established successful partnerships with local retailers to expand distribution channels and drive revenue growth.

International Licensing Manager

The Cherokee Group

Managed existing accounts (retailers) in various categories including apparel, accessories, and home décor
Oversaw tasks such as sales projections, sales analysis, product development, and marketing activities
Created and executed a social media marketing program
Conducted in-depth analysis of untapped fashion retail markets in Brazil and Australia
Prospected and presented to potential new accounts through detailed presentations
Initiated a strategic partnership with an innovative e-commerce solution provider

(International) Regional Manager/Director

Paramount Pictures

Managed all international (worldwide) consumer products licensees and agents, including but not limited to contract negotiation, contract process and sales performance analyzes 
Developed consumer products partnerships for Library movie titles with ad agencies, private label developers and designers
Developed consumer products sales strategy for new movies (including sales materials, prospect list, pitching and negotiation)

International Licensing Manager/Consultant

A Squared Entertainment LLC

Developed market analysis for various categories, including but not limited to apparel, toys, and publishing
Designed strategy for new property “Gisele and the Green Team” for Latin America, bringing 1 million dollars in licensing proposals for Brazil only
Prospected and negotiated deals with broadcasters in Latin America, being responsible for selling the show through out the region.

Consultant Business Development

I am a seasoned Brand Strategist and Entrepreneurial Innovator with more than 15 years of diverse sector expertise. I excel in merging forward-thinking vision with hands-on practical skills.

Skills:
Artificial Intelligence, Virtual Reality, SaaS, Brand Licensing, Contract Negotiation,International Management
Business Development, Strategy Development, Implementation, and Control
Digital Marketing, Partnerships, Social Media,Entrepreneurship, E-commerce

Multilingual proficiency: Portuguese (first language), fluent in Spanish.

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