Daniel Codd

Robosoft Technologies

> Building UK/EU business and establishing brand.
> Nurture and develop client relationships and exsisting accounts to drive the growth.  > Building a senior level sales team and processes to drive the growth. > Ownership and development of all the plans and strategies for developing business and achieving revenue goals.
> Assessment and mitigation of business risk, reputation, delivery, contract and profitability.
> Building process and funnel for top-down outreach, onboarding, activation, and expansion.
> Establishing partnerships and relationships with key customers/Ecosystem partners.
> Customer Delivery Management & Governance - enabling unified customer experience.

Vice President Sales UK & Europe

hedgehog lab

Heading the global sales team with a specific focus on Enterprise and Mid-Market.

Brought into hedgehog lab to bring in industry standard sales process, refine client facing systems and provide structure to new business acquisition.  This is to enable the business to reach stated YoY growth targets of +50%.  In my first six months I have transformed the customer business by simplifying GTM and implementing new initiatives such as:

* Phased plan to increase average deal size.
* Structured GTM and aligned with business strategy.
* Implementation of world class sales and client facing technology.
* Refining and implementing sales process and structure.
* Defining new roles in the business to support high growth.
* Building out the strategy and implementation of dedicated outbound team.
* Detailed reporting and governance in real time for board and CXX.

Global Head of Sales

Topcoder

Heading the global sales team for Energy, Natural Resources, Utilities, Construction and Engineering sectors. 

Having been brought into this role in early 2020 my job was originally to ramp up our offering within these previously under leveraged sectors with ~600% YOY growth. Rapidly declining market conditions just prior to taking over this business unit meant that the goals moved rapidly to ensure that our largest client opportunities were secured and to maximise revenue for these sectors.

Two quarters in we continue to grow with deals closed and real pipeline to be recognised.  All this despite 80% of our sector experiencing unprecidented downturn and market forces.

Head Of Global Sales

* Leading a passionate "crowd first" sales team across Europe
* Responsible for growth of Topcoder in EMEA, growing the European P&L and team. 
* Key driver of geo growth within EMEA, creating new tangible business opportunities. 
* Part of global leadership team which oversaw +100% growth in last FY.

Regional VP - EMEA

* Championed Topcoder into major global financial institutions across Europe.
* Responsible for growth of Topcoder into Banking, Fintech and Insurance across Europe

UKI & Europe Sales Director - Financial Services

Sales Knowledge Society

Sales Knowledge Society, is a new platform concept for sharing sales knowledge with as many people as possible.

Throughout my two decades in sales I have worked alongside some amazing people and been lucky enough to have some truly awesome mentors who have helped me excel.

Sales Knowledge Society was started to help share as much of that knowledge as possible in the most simplistic way with as many people.

There are so many entrepreneurs and young people entering sales or building businesses.  My goal is to assist as many as those as I can create better client relationships and understand the sales process.

This is something I do outside of my role as a Senior Sales Leader within the IT industry.

Founder

Green Light Worldwide

Brought in to rapidly scale a team of Account Executives and Business Development Managers to  target the Systems Integrator, Security and Defence Organisations.  Helped refine our service offering to include full outsourcing of major IT infrastructure projects, such as deployment, field support, white tabled application packaging, security build/deploy/manage with Azure.  Responsible for sale strategy and P&L to board level.  Built global enterprise partnerships and assisted team at Director and CXO level.

Performance:

FY’16-’17 - 88% of Revenue, 101% of GP, 140% of NP

Regional Sales Director - APAC

JAV IT Group

Brought in to a “green patch” to build from pre-identified major global logos.  Having been successful I a senior growth role onboarding and managing strategic enterprise clients such as HP, IBM, Fujitsu, CBA.  I worked with a small client team to identify, solution and bid for new business.
Performance:
FY’14-’15 - 205% of Revenue, 277% of GP
FY’13-’14 - 155% of Revenue, 186% of GP

Sales Director

Ricoh New Zealand Limited

Ricoh is a global technology company specializing in office imaging equipment, production print solutions, document management systems and IT services. Ricoh New Zealand Ltd is a wholly owned subsidiary of Ricoh Company Ltd, Japan.  Ricoh helps organizations to transform the way they work by harnessing the collective knowledge and ideas of their employees.

Business Development Manager

Apple

Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, to develop and sell personal computers. It was incorporated as Apple Computer, Inc. on January 3, 1977, and was renamed as Apple Inc. on January 9, 2007.

Snr Business Development Manager

Vodafone

Vodafone New Zealand is a telecommunications company operating in New Zealand; it is a subsidiary of the London-listed company Vodafone Plc. It is New Zealand's largest mobile phone operator.

New Business Manager

Spark New Zealand

Spark New Zealand (formerly Telecom New Zealand) is a New Zealand-wide communications service provider, providing fixed line telephone services, a mobile network, an internet service provider, and a major ICT provider to NZ businesse. It has operated as a publicly traded company since 1990.

My role was as a New Business manager, working within an inbound sales team.  During my tenure the company traded as Telecom New Zealand.

Customer Services Representative

Over 25 years in the digital technology world with experience in rapid growth into new geos and verticals.  Have spent the last decade in leadership positions in and around EMEA, North America and APAC.

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