Upstart 13

- In charge of the social media strategy for the company. Positioning and creating brand awareness within the technology segment.
- In charge of developing and executing the internal communications strategy.

Marketing Specialist

Senior Talent Acquisition Specialist

Grupo El Conserje

Client: Volvo
Achievements:
- Lead the social PR and Influencer marketing strategy for the brand. 
- Crafted a new brand narrative focused on responsible luxury.
- Launched a new brand ambassador strategy that changed the online presence of the brand. This included the signing of Johana Bahamón and Claudia Bahamón as faces for Volvo.
- Launched the program “Amigos Volvo” to boost the organic presence of the brand on social media by associating with younger influencers.

Strategic Account Director

Strategic planning for the Information and media management team across all agency clients including Areandina, Cerveza Andina, Ringo y Mirringo.

Communication Consultant and Area Planner

Silco Consultores

- Monitoring and research on bills and legislative initiatives. 
-Analysis and reporting on political events.
-Relationship with relevant political and social actors.

Public policy analyst

RCN TV

- Working in a live newsroom is an experience like no other. I was in the international division, which meant I was always checking the Reuters channels to categorize and choose what would be relevant for our viewers. 
- Ran back and forth editing, and choosing the segments that would go live every morning. Would be in camera quite some times too, though not my favorite thing to do.
- Prepared pre-recorded segments on international topics.

Journalist

Agencia Nacional del Espectro

- My greatest accomplishment in this role? I went in without knowing what spectrum was, but one year later, I could confidently speak about allocation, distribution, and spectrum management in Colombia.
- In the meantime I drafted hundreds of documents, set up dozens of meetings and engaged in meetings with local authorities. 
- When the archive and inventory management had a contingency, I stepped up and worked for 2 months in the archive division of ANE, being in charge of receiving, redirecting and solving specific PQRs
- I was right hand to Martha Suarez, ANE’s awesome General Director at the time, to coordinate her schedule and collect accurate information provided by the different areas of the institution.
-  Supported the organization of the International Spectrum Conference in 2017.

Assistant To The Director

Newlink Group

- Did media monitoring, press releases, contacted hundreds if not thousands of journalists to build and update databases. 
- Every Tuesday would send a media report of relevant news that were going to impact our clients. 
- Worked on the webpage content for the “Mesa interétnica censal” project.
- Supported senior leadership on media rounds and building stakeholder relationships

Trainee

I'm a storyteller with an International relations background and a master's degree in journalism that ended up crafting social media strategies for brands and people. 

From TikTok to Reddit, to Twitter (now X) and Instagram(Threads hasn't earned the space on the resume yet), connecting to the right audiences has become an obsession for me when planning, executing, and consuming content online. I've worked with anything from car brands, beer brands, politicians, dog food brands, and more recently, tech.

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