Kenvue

•	Responsible for delivering the omnichannel shopper strategy in Southern Europe, focusing on beauty and self care brands.
•	Develop shopper toolkits with clear execution guidelines to implement locally.
•	Implement tracking tools to measure perfect store metrics both for offline and for online (Digital Shelf).
•	Design and review processes and ways of working to make sure to have a full 360 implementation with Media, Marketing and Sales.
•	Deliver a promo strategy for beauty brands and drive savings for local teams by negotiating and buying materials at a regional level.
•	Collaborate with local teams to share-out best practices and leverage learnings across markets.
•	Creating the right sell-in stories and supporting top-to-top negotiations while driving omnichannel shopper insights to drive growth.
•	Design and lead the cluster eCommerce Capabilities team (3)  and the Pharma Shopper Team(1).
•	Lead and influence on working with Agile methodologies to become a high potential team.

Head of Omnichannel Shopper Marketing Skin Health & Self Care Southern Europe

Johnson & Johnson

•	Responsible for driving profitable growth and growing in market share in all ecommerce players and adapting the strategy by type of player.
•	Execute best-in-class digital shelf by optimizing processes, influencing brand teams and finding the right agency partners and tools.
•	Improve digital shelf ecosystem with the launch of a PIM solution - Salsify 
•	Build end-to-end content strategy and generate a unique content process with clear outputs and standards for a unified shopper experience.
•	Measure digital shelf performance and define clear targets for measure of success.
•	Drive perfect store execution by designing and executing an eMerchandising process involving an internal and external cross-functional team.
•	Collaborate with digital marketing teams to build the eCommerce media strategy for a seamless omnichannel experience for shoppers.
•	Support negotiations and execution for top pure players across the cluster, including Amazon agreements and contract negotiations for France, Spain and Italy.
•	Drive assortment strategy across the cluster to adapt to eCommerce needs.
•	Design and lead the cluster eCommerce Capabilities team (3).
•	Drive agile mentality and ways of working as the Southern Europe and France eCommerce Squad Leader and agile expert.
•	Lead trainings of cross-functional teams to raise eCommerce IQ.

Senior eCommerce & Capabilities Manager for Southern Europe & France

•	Create the B2C e-commerce strategy for the South European Cluster and define rolls and responsibilities, while developing the local sales teams´ capabilities to manage Brick & Click and Pure Players in each market.
•	Directly manage top e-commerce cross cluster pure players for all J&J product portfolio with focus on Amazon.
•	Project manage and launch CRM platform to shape the relationship with pharmacists and build loyalty to increment product recommendation, driving sales.
•	Design cross sector and cross-country processes and roles and responsibilities to efficiently manage loyalty program across the Cluster and connect teams. 
•	Responsible for reporting results both on e-commerce and on the loyalty program for the cluster while influencing change in EMEA.

eCommerce Channel Strategy and Capabilities Manager for Southern Europe

•	Responsable for defining the strategy to create new added value solutions that generate engagement with top customers, and later execute this strategy by building capabilities and setting targets for the sales team.
•	Design e-commerce strategy for pharmacy & parapharmacy categories and brands, while defining KPIs. 
•	Evaluate, prioritize, and develop new players for the e-commerce channel.
•	Set up and manage e-commerce activations for top brick&click & pure players. 
•	Project management to create tools and in-store activations that deliver value to top customers: category management, macro and micro space management, digital sales folder, and ad hoc projects in Beauty and OTC.
•	Manage website designed for business and product training for pharmacists.
•	Create merchandising team project to increase in-store activation of top J&J brands in pharmacies.

Pharmacy Customer Development Manager

•	Launch loyalty program targeting clients (pharmacy and parapharmacy) and shoppers, online and offline, to generate cross purchase, drive traffic to the point of sale, increase NTS, and build loyalty. 
•	Develop tools and business-oriented solutions to be implemented by sales team and generate added value to key accounts.
•	Category Management, for parapharmacy chains and top pharmacies.
•	Strategic planning and execution of training plan for pharmacists through on-site pharmacy trainers and training website.

Shopper & Customer Development Coordinator

•	Generate insights for the design of the shopper marketing plan in the dermocosmetics category, focusing on visibility, training, promotions and CRM.
•	Develop tools and materials for all beauty brands to support the internal and external sales teams in the pharmacy and parapharmacy.
•	Monitor the execution of promotions in the pharmacies.
•	Design a beauty CRM plan centred on shopper segmentation to develop and cultivate the loyalty of shoppers.

Shopper Marketing Assistant Manager for Beauty Brands

Empresas Polar

•	Generate insights to develop a consumer or customer centred business plan and marketing plan for the alcoholic and non-alcoholic beverage categories in Venezuela, the United States, and the Caribbean.
•	Evaluate market trends and competitor’s activity to provide recommendations and generate monthly reports of the company's KPIs to present to high level executives.
•	Design, track and analyse quantitative & qualitative research with consumers and customers, using methodologies by Ipsos, Millward Brown, GFK, and Nielsen.

Market Research Analyst

Market Research Intern

More than 10 years of professional experience in Market Research, Shopper and Trade Marketing, and most recently in developing e-commerce for FMCG and the e-pharmacy. Experience cross countries in Europe, South America and North America. 

Developing customer and consumer centric strategies is the key of success.


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