No Standing

Sr Project Manager

Bull City Marketing

Consult with brands on digital marketing strategies and emerging technology readiness through capability assessments identifying key areas for investment and growth.

Develop educational workshops on new technologies and innovation strategies for executives at large corporations, creating frameworks for strategic implementation of new capabilities.

Collaborate with marketing leaders and cross-functional teams to develop messaging, content and assets tailored to brand voice and audience needs across digital channels.

Strategic Business Consultant

Execute integrated digital marketing campaigns across search, social, display and affiliate channels for ecommerce companies, driving increased traffic, conversions and revenue.

Manage pay-per-click accounts with sizable budgets, optimizing for strong return on ad spend by maximizing conversion volume and decreasing cost per acquisition.

Lead website optimization initiatives including technical audits, content gap analyses, and user experience enhancements to improve organic traffic and conversion rates.

Digital Marketing Strategist

Vayner3

• Led development of web3 education program for multiple F500 clients, designing and facilitating workshops on blockchain, NFTs, and cryptocurrency to align executives and enable web3 strategy.
• Developed framework to assess web3 and metaverse readiness for F500 clients, identifying key capabilities and investments needed to capitalize on new platform opportunities.
• Partnered with client executives to perform assessment of web3 opportunities, benchmark competitors, and develop risk frameworks for implementation across portfolio of brands.

Strategy Manager

ChannelAdvisor

• Manage eCommerce-focused SEM programs for leading retailers & brands in the apparel, footwear, & jewelry industries.
• Strategize, build, & monitor pay-per-click (PPC) campaigns spending a cumulative $1.5M per month and generating $6M+ in monthly attributed revenue.
• Report to & coordinate with client leadership & marketing teams on a regular basis to ensure that goals are aligned & met.

Sr Client Strategy Manager

TransPerfect

Digital Marketing Manager

Technology Marketing Manager

•             Review, edit, and proofread proposals, client-facing materials, and marketing collateral
•             Work in conjunction with Marketing and Communications team members to execute marketing and communications strategy predominantly for the Americas
•             Project manage creation of new materials
•             Devise creative ideas for print and electronic marketing campaigns
•             Manage inventory levels of collateral and promotional items
•             Serve as a liaison between sales teams and marketing department for requests, needs, and ideas
•             Assist Marketing and Communications staff in daily activities as needed

Marketing and Communications Coordinator

The Sport and Speed Institute

• Developed and executed promotional plans for events, securing sponsorships and partnerships. Negotiated sponsorship agreements and activated promotions driving event growth.
• Created multi-year business plans including financials, operations, and growth strategies for a brick-and-mortar storefront. Conducted analysis to determine viability across potential locations.
• Drove sales through inbound and outbound initiatives. Handled lead generation, inquiry management, and customer acquisition.

Director of Marketing

University of Virginia

Student Financial Services Intern

Christopher Newport University

Videographer

Building a strong community within my hall and the campus of Christopher Newport University.

Resident Assistant

Bookstore employee working with sales and back stock.

Bookstore Sales Associate

Orientation Staff, working with incoming students as their first representation of the University

Crew Leader

Catch a Falling Star

• Managed social media marketing across Facebook, Twitter, and the organization's website, integrating the platforms to increase effectiveness of online advertising efforts.
• Redesigned organization's website to better align with goals of raising awareness of after school dangers in the local community.

Social Media Manager Intern

An innovative digital marketing strategist with over 8 years of experience fueling success for major brands. Most recently working for VaynerX across brands like Pepsi, Ford, Crocs, Gatorade, and Cheetos. With earlier experience at ChannelAdvisor working hand in hand with Tilly's, Alex&Ani, Bloomingdale's, and New Balance.

Led the charge into new virtual worlds and the metaverse, developing immersive experiences and education programs leveraging emerging technologies. Previously managed million-dollar monthly PPC programs and built web3 workshops for enterprise brands. Honed digital marketing expertise across search, social, ABM, video, display, and more.

It's not just about the millions in revenue generated and ad spend managed or the flashy brands that I've been able to support. For me, it's about mastery of the ever-evolving digital landscape, from search to social and now beyond.

I'm ready to bring strategic thinking and technical know-how to drive results for forward-thinking brands. Let's connect to craft winning strategies tailored to your goals. The next success story awaits.

The National Basketball Association (NBA)'s media rights negotiations are heating up, and it's a high-stakes game of musical chairs with some unexpected players vying for a seat. Brace yourselves, folks, because this is about to get spicy.

The league's exclusive negotiating window with its longtime partners ESPN and Warner Bros. Discovery (parent company of TNT Sports U.S.) has expired, opening the floodgates for other deep-pocketed suitors to join the fray. And boy, do we have some unlikely contenders in the mix:

- Amazon, the e-commerce behemoth, is reportedly hungry for playoff games to complement its burgeoning live sports portfolio, which already includes the National Football League (NFL), National Women's Soccer League (NWSL), and WNBA (Women's National Basketball Association).
- NBCUniversal, reminiscing about the good old days of the "NBA on NBC" theme song, is eyeing a comeback after a two-decade hiatus from broadcasting league games.
- The real wild card? Netflix and Apple, tech giants with a newfound thirst for live sports content, might just crash the party with surprise bids.

But here's the juicy data point that caught my eye:
- According to reports, the NBA could be seeking a staggering $75 billion for its next set of media rights deals, potentially doubling its current intake of $2.7 billion annually.

With numbers like that on the table, you can bet your bottom dollar that these negotiations will be cutthroat. The league's deputy commissioner, Mark Tatum, has even hinted at a "truly global proposition" for streaming platforms, further fueling speculation about international rights.

Daniel Blakely

frontofficesports.com • 1 min read

NBA’s Media Rights Are Set to Expire: Who’s Got Next?

It's the sports streaming joint venture that's got everyone talking - and not in a good way. "Spulu" (or "Hulu for Sports" as some call it) is facing a mountain of questions and concerns from lawmakers, sports leagues, and competitors alike. And if you ask me, this consolidated streaming Goliath is poised to be a major headache for consumers and the industry as a whole.

🚨 Key Takeaways:

- Two high-powered Congressmen are demanding answers from The Walt Disney Company, Fox Corporation, and Warner Bros. Discovery on the pricing, intent, and anti-competitive impacts of "Spulu"
- The venture is already facing a DOJ antitrust inquiry and a lawsuit from fuboTV Network - not a great look for something that's supposed to be the sports fan's dream
- With major sports rights like the National Football League (NFL), Olympics, and college sports missing, "Spulu" is shaping up to be more of a sports media nightmare than a dream come true

At the end of the day, this alliance reeks of corporate overreach and a blatant power grab. As the lawmakers put it - without more transparency, we're concerned this will result in "higher prices for consumers and less fair licensing terms for sports leagues and video distributors." Sounds to me like the sports media landscape is about to get a whole lot messier.

Buckle up, folks. The future of sports streaming is looking increasingly uncertain.

frontofficesports.com • 2 min read

Questions Mount for ‘Spulu’ As Lawmakers Demand Answers

Forget the regular season drama - the real action has begun with the National Basketball Association (NBA) playoffs. As we gear up for the postseason games on TNT and ESPN, there are some mind-blowing statistics and storylines that will shape the path to the championship.

Key Takeaways:

- The Denver Nuggets are a +12.7 net rating with Nikola Jokic on the floor, but a dismal -11.5 when he hits the bench. That 24.2 point swing is the largest on/off differential in the league.
- 16 points per game - that's the average drop-off we're seeing from injured superstars like Giannis, Kawhi, and Donovan Mitchell as they try to work their way back to full strength. Ouch.
- The Oklahoma City Thunder force the most turnovers in the NBA and score 5.3 more points off those takeaways than their opponents - far and away the biggest margin in the league. Chalk up another advantage for the scrappy upstarts from OKC.
- And speaking of upstarts, don't count out the young and athletic Orlando Magic - they may have a lowly 22nd ranked offense, but their stifling defense could make them a tough out in the playoffs as the tallest and second heaviest team in the league.

With historic leads, dominant shooting, and clutch late-game heroics, this year's playoff field is shaping up to be one for the ages. Can't wait to see how these crazy stats translate to playoff success (or failure). May the odds be ever in your favor!

Taplio

Daniel Blakely's Linkedin Analytics

Daniel Blakely

Daniel Blakely's Best Posts (last 30 days)

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Daniel Blakely's Linkedin Analytics

Daniel Blakely

Daniel Blakely's Best Posts .css-qqfgvy{font-size:var(--chakra-fontSizes-md);}(last 30 days)

Want to drive more opportunities from LinkedIn?

Daniel Blakely's Linkedin Analytics

Daniel Blakely's Best Posts (last 30 days)