Microsoft

Senior Business Applications Sales Executive 

I currently have the tremendous opportunity of helping Microsoft's existing Retail, Consumer Goods, and Manufacturing customers understand, apply and drive value using Dynamics 365 and the Power Platform. As a Microsoft Business Applications Specialist I'm responsible for:

- Partnering with C-level executives and key business decision-makers, identifying their digital transformation goals, and driving innovative solutions that help achieve strategic business objectives

- Orchestrating partner and Microsoft resources to drive customer ROI and adoption of Microsoft's cloud services

- Evangelizing Microsoft’s innovation roadmap by aligning customer business priorities to Microsoft value offerings, such as: How Microsoft can help customers save money, become more profitable, and lower risk 

I am passionate about working with all customers to understand their business challenges, develop a plan, realize the ROI, and engage the appropriate resources to deliver an impeccable experience for THEIR customers and employees.

Business Applications Sales Executive

Working in Microsoft's Global Demand Center, I develop strong relationships with internal stakeholders and BDMs to understand their business priorities and develop innovative solutions to meet their business objectives. Responsible for orchestrating a team to plan and execute technical solutions that improve customer experiences, streamline business processes, and optimize platform performance. 

Accomplishments:
•  Lead complex event management migration from third party SaaS to Dynamics 365 Marketing. This saves Microsoft future licensing costs and showcases Microsoft on Microsoft solution
•Lead a multi-year optimization effort of Microsoft's Marketo instance - ensured an improved customer experience for all Microsoft pre-sales motions 
•Driving influence with BDMs – presenting technology solutions in 1:1 meetings as well as presentations with global audience of 400+ attendees

Product Marketing Manager - Marketing Technologist

Verathon Inc., subsidiary of Roper Technologies, Inc.

Trusted C-level consultant responsible for driving marketing tech-stack implementation, generating marketing and sales qualified leads, vendor management, operations process optimization, internal selling. 

Accomplishments:
• Consulted C-suite on the value of digitizing Verathon’s marketing business processes – invited to weekly board meetings
• Pitched the case for onboarding a $50K marketing automation tool (Pardot) to the executive leadership team – drove successful implementation
• Managing vendors to drive social media marketing, ad buys, and tradeshow promotion for 3 product launches. Resulted in driving $250K + in revenue for new product sales.
• Worked internally with various stakeholders (product managers, sales leaders, IT, and regulatory) to streamline CRM  business processes operations – increasing sales conversions by 300% YOY.

Digital Marketing Manager

Centric Consulting

Consulting customers (Microsoft leadership) on Marketing Automation campaign configuration in Salesforce Marketing Cloud and Braze.

Accomplishments:
• Implemented new marketing tool, Braze to help execute mobile marketing campaigns driving retention to Office Apps.
• Strategized efficient builds for dynamic and globally scalable marketing campaigns
• Trained new marketing operations team members on implementation of web, mobile, in-product, and sync client sends.

Senior Marketing Automation Engineer

Delightful Communications

Responsibilities: Conduct market research, competitive analysis, media and influencer research. Manage all social media channels. Generate content via blog posts and social posts. Monitor and report on marketing campaign performance – website, social media, content, etc. 

Accomplishments:
	Wrote blog posts and articles that generated significant traffic to the company website
	Consistently strategized ways to improve work processes to stimulate efficiency
	Familiarized myself with many tools including: Google Analytics, Sysomos, Clicky, Buffer, TweetDeck, Mailchimp, etc
	Participated in creative idea generation for marketing campaigns including paid search, SEM, and SEO. 
	Assisted in preparing and managing email marketing campaigns
	Consistently generated a biweekly company newsletter that drove traffic to the company website and company content

Digital Marketing Specialist

New York Life Insurance Company

Worked for the top insurance agent at New York Life as her assistant – responsible for prospecting, social selling, and maintaining exceptional client service levels relationships

Accomplishments:
• Planned and executed sales and marketing activities to identify opportunities that obtained new business and strengthened consumer engagement with the brand.
• Managed and created engaging inbound and outbound marketing content on social media – drove traffic to website, social pages and ultimately to customer conversions
• Designed and managed a monthly newsletter that created a community amongst current clients and provided relevant information.

Executive Assistant

I help deliver innovative technology solutions that meet strategic business outcomes. How?  By deeply understanding my customer’s priorities and challenges, identifying a solution, and seeing it though with a team of skilled experts.

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