LinkedIn

Helping Enterprises based in the Nordics grow with LinkedIn Marketing Solutions. Consulting clients to excel with:
- Marketing 
- Sales
- Corporate branding
- Employer branding

Senior Account Director Enterprise Sales - Tech & Telco Lead

First member of the LinkedIn Marketing Solutions team supporting clients in the Nordics. Today the team has grown to support 5 different client segments with +40 Account directors and Client solutions managers and has become an integral part of EMEA LinkedIn Marketing Solutions. I also lead Diversity, Integrity and Belonging initiatives across all EMEA markets.


Responsibilities
- Drive cross functional work to leverage market specific product innovation
- Develop go-to market and product roadmap for LinkedIn Marketing solutions in the Nordics
- Lead partner, agency and client collaboration to increase ROI
- Drive customer experience (CX) innovation to increase activation, engagement and retention
- Quota carrying role. Pursuit planning. Forecasting

Achievements:
- Nordic market delivered 878% YoY growth
- The Nordic marketing solutions team has grown from 2 to +40 FTEs.
- Consistent Quota attainment
- Promotion to highest level of Senior Account Director at LinkedIn
- Lead the Saas vertical
- Lead the Telco vertical
- Lead Sales and Marketing alignment in the Nordics
- Lead events

Senior Account Director

Natural Cycles

Joined the founders to build and lead the go-to-market organization. Relentless focus on ROI and customer journey was key to achieve sustainable long term growth.

Responsibilities:
- Build GTM team (+30 FTE)
- Represent Marketing, Sales and Support at Board meetings 
- Pitch growth strategy to Venture Capital firms to lock in Series B (€30M)
- Ownership of Go-To market business plan
- Lead the marketing, sales, partnership and e-commerce organizations
- Ownership of communication Standard Operating Procedures (CE 0123 Medical device)
- Lead cross functional work with teams from, marketing, product development, data science, legal and quality management, to drive product design development
- ROI: Making sure we grew with a positive ROI measuring attribution per channel as well as customer satisfaction

Achievements:
- In less than 2 years Natural Cycles increased revenues & valuation by more than 5X and rolled out internationally acquiring more than 1M users, especially focusing on European and US expansion. 
- Securing a series B funding of €30M from EQT ventures. The majority of that investment was earmarked for growth.
- Natural Cycles grew from 15 to 100 full time employees. The marketing team grew from 2 to +30 FTEs during my leadership. 

About Natural Cycles:
In 2017 Natural Cycles became the first and only certified contraceptive app in Europe, spearheading digital contraception, a new category in female reproductive health. In August 2018 the FDA granted Natural Cycles clearance as the fist app (software) for intended use as a birth control in the US.

Chief Marketing Officer

Ztorage

Responsibilities:
- Create a Business plan.
- Develop and execute Go-To market strategy.
- Growth. Launch and optimise Customer acquisition campaigns
- Product design, customer experience and product development roadmap.

Achievements:
- Ztorage was chosen to participate in the 2015 Sting incubator program at Sup46 with an initial funding to build the platform and get a proof of concept. 
- Second round of funding from The Springfield Project in 2016 to continue growing the user base.
- Successful exit In 2017. Ztorage was sold to private investors.

Co Founder

Zettle by PayPal

I joined Zettle to establish and lead the digital growth organisation.

Responsibilities:
- Cross functional work to align growth processes and product development.
- Go-To market planning and Tactical execution.
- Lead Zettle’s international expansion through digital channels.
- Manage growth team.

Achievements:
- Increased numbers of customers acquired +2X while lowering CPA and increasing ARPU. 
- Grew Online Sales team from 2 members to 8 members including an analytics and CRO (conversion rate optimisation) functions in the team.
- Lead pitch of digital growth strategy to Zouk capital who invested €45M in series C round of - investments in 2014.
Zettle was acquired by PayPal in 2018 for $2,2B

About Zettle:
Zettle, a leading mobile payments company, offers businesses portable point of sale solutions and free sales overview tools as well as loyalty programs and loans.

Head of Online Sales & Growth

Keybroker

As product marketing director my key focus was to define a go-to market strategy and build a growth organisation to scale marketing and sales efforts. 

Responsibilities:
- Go-to market and Strategic planning.
- Business development and partnership relationships.
- Customer acquisition – SEM, SEO, Social , Display & Partnerships.
- Lead customer experience development.
- Drive Facebook Marketing developer partner program collaboration.

Achievements:
- Increased customer base and revenues with over 400%.
- Successfully launched partnership and affiliate program.
- Successfully launched customer experience flywheel.
- Built a team of product marketing managers.

Director of Product Marketing - Qwaya

888.com

In charge of the global affiliate marketing business.

Responsibilities:
- Acquisition team leader.
- Setting up individual and team targets and budgets for all regions.
- Establishing protocols, infrastructure and logistical platform for affiliate department work.
- Coordinate CRM activities for conversion and retention efforts.
- Representing the company at international fairs and conventions.

Achievements:
- Increased the numbers of active affiliates with +20%.
- Successfully launched new markets including Italy, Holland, Canada and South Africa.
- Set up new processes and protocols for daily affiliate work.
- Lead cross functional work to increase share of voice on affiliate sites.
- Implemented more efficient ways of segmenting customers resulting in increased ARPU.

Affiliate Team Leader

Playtech

Joined as affiliate manager and moved into a team leader role during the first year.

Responsibilities:
- Managed a team of affiliate managers focusing on the Scandinavian, Dutch and Spanish speaking markets.
- External marketing development - Cross functional work with marketing, crm and support teams.
- Cross functional internal marketing development focusing on customer experience.
- Key account management – Supervised and maintained key accounts. Monitored and adjusted financial aspects of important accounts. Renegotiated contracts and established good relations with strategic accounts.

Achievements:
- Opened and established the Scandinavian market.
- 100% YoY revenue growth from Scandinavian region.
- Built a Scandinavian support and retention desk.
- Moved into team leader position after only 1 year.

Sales Manager

"The lesson is simple: you don’t just want to be right. You want to be the only one who’s right, so that you alone capture all the upside of your decisions." From the B2B institute on marketing in the next 10 years.

This "contrarian" growth approach is what will make your company successful. It is risky - but the reward will be great.

About me:
Growth - is my passion
User experience - is my sweet spot  
Team work - is my inspiration
Digital transformation - is my motivation

Key Skills:
Product innovation & design - Lean & Agile method
User experience (UX) - Design thinking
Customer experience ownership (CX)
Go-To market strategy and Business plan
Marketing & Sales, Data science, CX, UX
Leading and Recruiting experts in Marketing & Sales, Data science, CX, UX

Industries:
Social platforms: Leading LinkedIn Marketing Solutions’ expansion in the Nordics
Digital health: Launched Natural Cycles. The world’s first and only certified birth control app
Financial services: Managed the digital growth transformation for iZettle (later sold to PayPal for $2B)
Startups: Raised capital for several startups and launched my own startup

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