CEVENTAS PTY LTD

Supporting the next generation of airport professionals through online education and workforce management solutions.

Online Learning Centre - The world’s leading online training provider, with every course accredited by the ACI and aligned with industry regulations, best practices, and international standards.

Klayo - A powerful workforce capability management software that offers a clear view of your workforce capabilities, uncovers skill gaps, reduces risk, and reveals valuable data to help short- and long-term workforce planning.

Marketing Lead

Sydney Airport

Sydney Airport Ambassador providing exceptional customer service to passengers and creating a positive first and last impression of Sydney.

Customer Service Ambassador

PLAYCARNIVAL

Art & Sports parties and classes with an entertaining twist for all ages in Sydney.

- Mobile art parties
- Art classes and courses with an entertainment twist
- Art classes and events for companies
- Mobile sports parties

Co-Founder and Sports Coach

BOOST MOOD Travel

Content Creator

The Power Of Marketing

Helping ambitious business owners and SMB businesses to grow with the power of marketing.

danieldornak.com

Marketing Strategy and Growth Consultant

AIMTEC a. s.

B2B Technology company helping large enterprise organisations from around the world to digitise and automate the supply chain, logistics, manufacturing, and communication processes (SAP Silver Partner, Asprova Partner, AWS Partner, Microsoft Partner)

Transformed a passive service style marketing into a strategic, revenue, and growth-oriented department which helped to achieve a record year in terms of revenue and profit by building a high-performing team and introducing modern marketing strategies and tactics (Account Based Marketing, digital marketing including automation, SEM, SEO) supported by a strong focus on brand building and repositioning to enter new global markets.

Chief Marketing Officer

Macrovue

Full-funnel marketing and customer journey review and improvement. Launched new customer acquisition strategies and tactics including SEO, SEM, content marketing, nurture marketing, Sales vs Marketing alignment and marketing automation. Combination of strategic and hands-on role. Lead a website and Macrovue investment portal upgrade project which helped to increase the conversion rate from free account sign ups to investing customers and increased the number of new customers / month by 10%.

Senior Marketing Manager

Flare HR

Flare is a unique B2B2C fintech SAAS start-up providing an all-in-one cloud HR, Onboarding, Payroll and Financial Wellbeing platform for both the employer as well as employees. in 2022 acquired by MYOB.

I led and transferred the marketing function into a modern inbound demand generation machine. In just 10 months marketing generated 85% of all leads (starting at just 10%), with over 1600 sales qualified leads, and a sales pipeline of over $25M AUD through content marketing, social media marketing, SEM, SEO, remarketing, nurture marketing, PR, events and data analytics. The key content campaign generated 600 Sales Qualified Leads (passed to Sales) and 30 new customers (first-touch).

I managed a team of 3 and worked closely with the sales, customer success and product teams to achieve the business targets and objectives, to provide outstanding customer experience and to increase the number of employees using the Flare platform.

Head Of Marketing

iWork&Travel

First employee of a start-up company (and later managed a team of 3 marketing specialists) which helped to grow the company from zero to getting around 400 sales qualified leads (around 850 leads) / month (sales pipeline of around $800,000 / month) purely through digital marketing strategies and tactics (SEO, SEM - Search, Display, Remarketing, Facebook & Instagram Ads, content, native advertising, influencers, eDM, nurture marketing and marketing automation) within just 6 months (MoM Growth of new Leads = 170% SEP to OCT16, 252.23% MoM Growth AUG to SEP16)

Head of Marketing

The Left Bank

Part of the original 2 person team (together with the Managing Director) of this successful start-up division of an ASX Listed educational provider (RedHill Education). Introduced, developed and managed all digital marketing strategies, tactics and campaigns including defining buyer personas, buyer journey, setting up the marketing budget which resulted in meeting and actually over achieving the business targets and KPIs (number of new students and revenue / month) every month.

Strategies and tactics used:
- Display advertising to create brand awareness (through media buying agency)
- Google AdWords Search and Display to generate leads
- Content marketing (Blog articles, interviews, videos, Guides, web pages, landing pages)
- Social media marketing and social media advertising (LinkedIn, Facebook, Instagram, Twitter)
- SEO (new SEO optimised website and blog)
- Industry influencers (co-create content and promote content)
- Nurture marketing and marketing automation
- PR

A strategic yet hands-on Marketing Leader with a proven track record in tech B2B marketing especially helping startups and SMEs to grow. Experienced in building marketing engines from the ground up, I specialize in end-to-end marketing execution, from brand positioning and demand generation to content, digital marketing, and events. Adept at working autonomously, I thrive in fast-paced, high-growth environments, helping companies scale through practical, results-driven strategies.
✔Three successful startup exits via acquisitions
✔ Generated $25M+ sales pipeline in 10 months (HR & FinTech SaaS)
✔ Helped to achieve record-breaking revenue & profit at a global B2B tech firm

Passionate sports coach helping kids improve their skills, have fun and enjoy playing sports. 

Sydney Airport Ambassador providing exceptional customer service to passengers and creating a positive first and last impression of Sydney.

danieldornak.com

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