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At Prada Group, my role as a Visual Merchandiser blends creative visual strategies with a keen understanding of brand-client dynamics, striving to elevate the shopping experience through sculptural retail displays. Leveraging my expertise in UX design, I've also contributed to improving e-commerce platforms, ensuring that personal shoppers and stylists can seamlessly connect with clients. My tenure at IN-SEAM, Lumity, and Boop saw the successful implementation of user flows that increased online engagement and sales. With a commitment to empathy and detailed journey creation, I've honed my ability to enhance customer interaction and drive powerful conversions. This mission, rooted in a deep appreciation for fashion and design, propels my continuous pursuit of excellence in the field of visual merchandising and user experience.
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