Primer

One-woman content and social media team.

• Created Primer's editorial calendar and processes from the ground up
• Spearheaded all marketing content: a website launch, ads, case studies, blogs and thought leadership
• Led and managed social media, majorly boosting Primer's growth, engagement and online presence
• Crafted and evangelised Primer's distinct tone of voice

Content Editor

Wix.com

Headed content marketing for Wix's multi-pronged fintech product.

• Built a strong, KPI-driven content team from scratch
• Led and mentored a team of globally-based writers
• Shaped a unique tone of voice for all Wix Payments touchpoints
• Quickly and efficiently handled critical global Payments urgents

Content Team Lead, Payments Marketing

Wrote, copy-edited, streamlined all eCommerce marketing content — and managed 2 freelance writers.

Content Editor, Wix eCommerce

Crafted impactful and strategic B2B marketing content optimised for conversion and growth: outbound and inbound creative campaigns, ads, video scripts, LPs, blogs and more.

Marketing Writer, Wix eCommerce

Lametayel

Wrote and published engaging destination marketing articles for Israel's top travel site. Localised content in Hebrew ↔︎ English.

Travel Content Editor

Freelancer

Translation and content editing in Hebrew-English, English-Hebrew and Danish-English.

Translator & Content Editor

Ben-Gurion University of the Negev

Frontal instruction of 60 students — BA course, Sociology & Anthropology Dpt.

Graduate Teaching Assistant

Ben-Gurion University Student Union

English Web Editor

Deutsche Telekom

Science Editor

Israel Defense Forces

Led teams of 10 to a platoon of 50 in the Communication Corps, working under great pressure, tight timeframes and high stakes.

Graduated an Advanced Field Officers Leadership Course.

Field Operations Officer

Misigisaq

Shift Manager

✨🚀 Currently seeking my next inspiring product to share with the world ✨🚀
Driven and creative storyteller · 10+ years of experience in content marketing (5 in fintech & eComm B2B SaaS) · Leadership roles · Native English & Hebrew · Love telling powerful brand stories with as few exclamation marks as possible.

I'm naturally curious, a quick learner, and (some may say frighteningly) eagle-eyed when it comes to the itty bitty details 🦅 

Written my fair share of assets (seriously) — from LPs and blogs to complex company websites, scripts and creative marketing campaigns — but I'm always on the lookout for new creative challenges. Hit me up! 🙋🏻‍♀️

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