August Jackson

Demand Generation Manager

•Develop marketing materials in both print and multi-media formats.
•Analyze and implement new lead generation and promotional training programs.
•Assist with special events coordinating including event data analysis.
•Restructure existing lead generation programs.
•Social media management: development and growth tracking.
•Web maintenance and PPC management.
•E-mail marketing campaign development 
•Blog design and maintenance 
•National broadcast production assistant responsible for assistance with game day and player stats and facts.
•Set design including lighting and sound checks, scene checks, promotional shot.
•Past work includes Red Bull Distribution, Make My Day Monday, YMCA National Head Quarters, State Street Sports, Carlisle PR, Game Day Auction, Tony Stewart Race Team, Penske Racing, Sprint Racing, State Farm, Pets-Life.org, Bacardi, Absolut, Sam Adams, Grey Goose, Patron, Martini and Rosi, Dewers, Fox Sports, Biggest Loser RunWalk, McDonald's Corporate, Marriott Corporate, and more

Digital Marketing Consultant

The Pepper Group

•Developed and implemented successful digital marketing campaigns to drive customer engagement, increase brand awareness, and generate SQL and MQLs for B2B and B2C clients.
•Improved web page content and keyword relevancy to achieve search engine optimization goals.
•Analyzed and reported on KPIs to validate and demonstrate the success of marketing campaigns.
•Developed and implemented content marketing strategies to improve organic search traffic.
•Planned and created paid ads for use on diverse social media platforms, supporting growth marketing, brand awareness, lead generation, and other campaign objectives.
•Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities for improvement and tapping into new markets and customer databases.
•Managed the performance and effectiveness of all marketing programs and lead generation campaigns, including lead scoring and lead nurturing programs in HubSpot.
•Created and managed lead generation forms through HubSpot and Salesforce.
•Architected workflows, customer segmentation, and deal automation in HubSpot.
•Created and managed email automation programs to help improve customer and account retention for clients.
•Researched and created account-based marketing programs to support sales and marketing opportunities.
•Created email marketing templates used in high-level campaigns.

Digital Marketing Manager

Goldenbird Marketing

•Leveraged various technologies to create interactive advertising solutions, achieving client objectives.
•Oversaw digital advertising campaigns to reach targeted audiences effectively for both B2B and B2C clients.
•Built and ran social media campaigns, aligning with corporate brand strategy.
•Optimized social media accounts for SEO and UXD.
•Planned and executed social media vision, driving brand discovery and customer engagement.
•Researched social media trends and monitored competitor activity, evolving highly relevant social content.
•Supported continuous product content research, analytics, and reporting improvement.
•Researched and wrote effective copy with important keywords, tailored to the target audience.
•Drove consistent messaging and tone across various deliverables, fostering a cohesive voice for the brand.
•Researched and wrote articles for various publications and digital media outlets.
•Established a standard reporting system focusing on high-level metrics and KPIs for organic and paid social media marketing, search ads, and email marketing.

GreenHouse Digital + PR

•Responsible for managing the SEM department, including all project management-related tasks.
•Created optimized ad copy and engaging visuals for social media and search engine ads (PPC) to help improve visibility.
•Developed a thorough research process for creating buyer personas and targeted keywords for SEM campaigns, resulting in 40% higher conversions.
•Created industry trends reports and processes for all digital marketing and PR efforts.
•Completed full search and social campaign audits to help identify strengths and weaknesses to improve campaigns to lower CPC while increasing CTR.
•Used a highly interactive advertising strategy to help drive customers through the sales funnel using current CRMS and customized/lookalike audiences.
•Expert in advanced audience targeting for organic and paid social campaigns.
•Oversaw the social media department while managing a team of social media managers and specialists.
•Generated monthly, quarterly, and annual marketing and advertising reports, identifying key metrics, KPIs, and other supporting analytics to help determine campaign success and forecast future organic and paid efforts.
•Responsible for creating copy and visual layout for landing pages used in campaign management.
•Designed client and agency white papers, e-books, press releases, and other content creation.
•Negotiated paid media opportunities to amplify marketing opportunities on behalf of clients.
•Established KPIs across all marketing efforts to determine campaign success.

Senior Digital Marketing Manager

FOX Sports

•Facts and statistic checking of team, player, history and other event related statistics.
•Monitor on air promotions for accuracy and frequency.
•Carry out tasks related to scene development and client needs.
•Assist talent with work-related needs such as running errands and driving to and from destination.

Game Day Production Assistant

Prestwick Country Club

•	Developed a new sales strategy to increase new memberships while increasing current member retention. 
•	Redesigned all marketing strategies by improving print and digital collateral to be more highly visual and interactive.
•	Redesigned company logo, style guides, and best practices for social media and marketing.
•	Established social media accounts used for brand identity, SEO and advertising.
•	Wrote paid search copy, ensuring brand and legal guidelines met, for new ads and continually test and optimize existing ads.
•	Keyword analysis – built seasonal keyword lists, analyzed search volume, and maid recommendations to eMarketing team.
•	Managed budget to help reduce cost production for internal and external marketing materials.
•	Created and launched a new member orientation and assimilation plan. 
•	Membership Committee Chairman over member retention, planning and executing.
•	Developed and executed sales strategies and tactical plans to achieve membership goals.
•	Increased profit margins by effectively controlling the budget while implementing new marketing strategies.
•	Created quarterly performance KPI reports delivered to stakeholders and board members.

Membership Marketing Director

Marriott Hotels

•	Designed and implemented social media strategies to align with business goals for 15 regional site locations.
•	Coordinated with senior management to create targeted links for pay-per-click advertising using Facebook.
•	Maintained consistency and brand voice while marketing to target customer demographic.
•	Created individual social media best practice guides customized to each property.
•	Utilized social analytics tools to track growth, reach, and engagement used for strategic planning.
•	Increased total follower growth by an average of 8-12% monthly.
•	Optimized ad placement to help lower cost per click by 30% while increasing reach by 50%.
•	Built and maintained industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.

Social Media Manager (Freelance)

Robert-Leslie Publishing

•     Produced bi-weekly content calendars for multiple social media channels. 
•     Maintained social media channels daily for customer inquiry and potential sales opportunities.
•     Updated project status and project requests through Basecamp.
•     Designed new graphics and logos used to establish brand identity and consistency across social media and website channels.
•     Worked closely with client staff and agency partners to organize launch dates of sales  
       campaigns used for organic and paid social ads.
•     Began a database for networking opportunities including influencers and authors.
•     Reviewed and evaluated social media analysis reports.

Freelance Social Media Manager

Signature Marketing, Inc.

• Enhanced product knowledge of liquor and spirits through research including product production, competition, current market trends and brand awareness for major beer, wine, and spirits brands.
• Analyzed product research gathered through surveys and direct to customer exposure and provided suggestions to increase brand awareness.
• Analyzed post event data and market awareness including consumer demographics.
• Assisted with the managing of on-site events between venue and project manager.
• Responsible for recruitment and screening of potential talent.
• Provided training for new and current employees/.

Brand Ambassador- Talent Coordinator

With over 15 years of experience in digital marketing, I have successfully created and conceptualized many new marketing strategy plans. I have a proven track record for lowering marketing costs while yielding a high return on investment. These projects have ranged in budget from hundreds of dollars to multi-million dollars. Each resulted in highly successful outcomes, regardless of budget.

Specialties:
Content Creation
Digital Marketing Strategies and Consulting
PPC and Social Advertising
Search Engine Optimization
Data Analytics
User Experience
User Design
Social Media Marketing
CRM Management
eCommerce sales
Event Coordination & Promotion
Public Relations
E-Mail Marketing
New Product Launch
Political and Special Interest Social Advertising

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