Danielle Walsh's Linkedin Analytics

I'm a storyteller. Here's the story of how I made February Anyday's second-best revenue month, with no sale running: Anyday, the microwave cookware, was on the verge of a price increase. Leadership was worried we'd get backlash and the move would negatively impact sales. But our margins were suffering from supply chain issues and the rising cost of material. We considered raising prices quietly. Other companies raise prices without notice. Le Creuset raises its prices every year, and folks don't complain. But I had an idea: Let's use this opportunity to be transparent with our customers, build trust with them, and give them the chance to purchase Anyday at legacy pricing. So, I wrote a simple plaintext email from our founder to our customers outlining the challenge, announcing the date of the price increase, and expressing our appreciation while encouraging them to take advantage of the current pricing. The result? We had our second-best sales month in 2023 — and it was in February, drove a whopping 256% increase in DTC sales year over year, with no sale running. That backlash we anticipated never materialized; instead, our customers praised us for our etransparency in DMs, emails, and comments. The secret is simple: Human-centric marketing. Humanize your brand, humanize your customer, and magic things will happen. Like record-breaking sales in February.