Danielle Balestra's Linkedin Analytics

As a Director of Marketing Technology and Operations at Goodwin, I built and manage a best-in-class marketing tech team that supports marketing and client development efforts across multiple channels and platforms. With over 7 years of experience in marketing operations and technology, I have led digital transformation initiatives, implemented and leveraged marketing automation systems, and established data-driven marketing strategies that drive business results. I am passionate about solving the ever-evolving challenges of getting the right messages in front of the right customers at the right time. I have a proven track record of identifying, training, and managing data-first marketing teams, building and optimizing marketing stacks, and keeping up and understanding data and consent laws. I have been recognized as a Marketo Certified Expert, a Fearless 50 Marketer, a Rising Star Women in Media, and a Webbie 2023 Finalist. I love to learn new skills, collaborate with diverse stakeholders, and empower my team to deliver best-in-class customer experiences.