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Co-Founder

• Work with startups and established brands in lifestyle, wellness, fitness, travel and tech industries to develop strategic communications plans that incorporate media relations, content creation, SEO, podcast and speaking opportunities, influencer campaigns and events.
• Projects have included: Rowgatta, ShopStyle, Primal Kitchen, ALOHA, Future Engineers, among others

Public Relations & Brand Marketing Consultant

Inside Edge, Inc.

• Advised the executive team on communications and brand strategies with the goal of driving awareness for the sports technology company’s B2B and B2C products 
• Developed press materials to generate awareness for partnerships with BetMGM and ShotTracker
•  Led UX design strategy and development of IE’s sports betting and daily fantasy product, My Inside Edge
•  Developed and executed an integrated launch campaign that included email marketing, social media content and digital advertising to promote the launch of Inside Edge’s betting product 
•  Managed external partners and freelancers across social media, creative and product development

Communications Consultant & Project Manager

Hue & Cry

• Researched travel, lifestyle and design trends to craft relevant pitches to secure national and local press coverage in outlets including Condé Nast Traveler, Town & Country, VOGUE, among other top-tier publications
• Contributed to developing PR plans and activation timelines for hospitality and lifestyle clients including Pulitzer Amsterdam, Casa Angelina, Mr & Mrs Smith travel club, direct-to-consumer bicycle company, Priority Bicycles, among others
• Assisted in planning and the execution of media and influencer events to build brand awareness and generate national and local coverage for clients

Assistant Account Executive

• Developed press releases and additional collateral for clients and the launch of various partnerships with brands including Olivia Von Halle, Garance Dore and Yoga For Bad People
• Built and maintained strong relationships with top-tier media and influencers in travel, lifestyle and design industries
• Clients included: The Laslett, Morgans Hotel Group, Casa Angelina, Pulitzer Amsterdam, Mr & Mr Smith, Priority Bicycles, Coupette

Account Coordinator

Thanks for visiting my LinkedIn profile! I am a New York-based communications strategist specializing in public relations, brand partnerships and social media. I work with startups and established brands in lifestyle, wellness, travel and tech industries to develop strategic communications plans that incorporate media outreach, content creation, podcast and speaking programs, influencer campaigns and events. More about me at danielledonchetz.com. 

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