Daniel Zamudio's Linkedin Analytics

As a four-time head of sales, my biggest frustration was the rampant lack of execution and messaging consistency. Whether managing 20 reps or 200, everyone seemed to be doing or saying something different, which made it really hard to scale and forecast. Other heads of sales shared they were struggling with the same thing. We tried sales training, but it didn’t stick. We even tried embedding our methodology in Salesforce by building workflows, but that did nothing to help me or our reps. I knew there had to be a better way. This set me on a quest to figure out how to make it possible for sales organizations go from everyone doing their own thing to everyone doing the best thing. That’s how Playboox was born. Playboox was founded on the core concept that your sales process and playbook are how you connect strategy with execution. But not just any playbook—a sales process playbook that codified how the best reps approach each stage of the sales process. For the playbook to be actionable and useful, it needed to be technology-enabled—allowing reps to apply it day in and day out to specific deals. Today, because complex selling is more complex than ever, our focus has shifted to emphasizing buyer enablement. With Playboox, sellers can now create buyer-branded and AI-enhanced microsites that include vertical-specific playbooks, business case frameworks, mutual action plans, and ROI calculators to more consistently and effectively initiate, influence, and track multi-stakeholder buyer engagement. We’ve obsessed over creating an exceptional buyer and seller experience. Now hundreds of reps and buyers love it and use it daily to collaborate more effectively and win together. What I can tell you definitively is that playbook and process adherence leads to significant improvements in win rates, deal size, deal velocity, forecast accuracy, and reduced deal slippage. Because we know that technology alone won't drive these results, our Revenue Enablement team provides the training, tools, and ongoing support our customers need to turn great technology into great results.